Case Study: Involving and engaging with your membership through international collaboration
Creating and maintaining an involved and engaged membership base is the Holy Grail for any association membership team; being seen as an international collaborator, advancing the interests of its membership, is a dream for any association’s communications team.
This case study will take you through the journey of how one association managed to achieve both aims through one initiative.
A commitment to membership engagement The value of membership Why the journey of international collaboration is important Recognition Leveraging complementary assets Shaping the global agenda for an association
Ref:AWC18/TLK-7282
