16 May 2022

Benefits of an integrated Events system and CRM or member database

All too often, the events processes and data reside in a specialist system that is totally separate from the main membership database or your CRM system. In this case, it means you are operating silos of data that increases both the management task to keep everything up to date and the risk of the quality of your data suffering.

Speaker

Michael Collins

Managing Consultant, Database Marketing Counsel

Michael Collins is a specialist providing consultancy and mentoring in data strategy and the use of marketing databases and CRM. He is a Chartered Marketer and a Lifetime Fellow of the Institute of Data and Marketing and has taught database marketing and CRM at several London university business schools

This content is restricted

This Resource is only available to delegates to the Associations World Congress 2021 that are AAE Members, and have completed the event evaluation.

If you are not sure what level you have, or have another query then email [email protected].