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Unchecked Talk
29 Nov 2021

Articulating a clear and compelling membership value proposition to support engagement and recruitment

Demonstrating and communicating perceived member value and actual value received to members is a challenge many member organisation face.

Speaker

Lisa Collins
Lisa Collins

Managing Director, Dovetail Creative

Lisa has been building powerful networks and communities for over 25 years, ensuring the groups she works with thrive and grow. After a flourishing career working for a variety of associations, membership bodies and not for profit organisations, Lisa launched her own agency, Dovetail Creative Ltd, in 2021 and now supports a variety of organisations with all aspects of community, member and customer forum engagement, events, marketing strategy, and consultancy. Lisa is a frequent speaker and moderator at industry events and is on the board for RISE and Trade Association Forum. In addition, Lisa is involved in several mentoring programmes enabling her to pass on skills and knowledge to help others grow. Lisa has a passion for ESG initiatives and is co-producer of the Media Tech Sustainability Summit and Corporate Star Awards.

This content is restricted

This Resource is only available to delegates to the Associations World Congress 2021 that are AAE Members, and have completed the event evaluation.

If you are not sure what level you have, or have another query then email [email protected].

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