3. Digitalising scientific resources and events for greater member engagement.
Working with an international membership brings its own challenges and the International Society for Ultrasound in Obstetrics and Gynecology (ISUOG) has been very ambitious and creative to achieve their strategic goals around dissemination of education, discoverability of resources and membership growth and engagement. It was vital to keep the legacy of their leading journal and state-of-the-art annual conference and at the same time, it was strategic to reach a broader audience internationally and at the beginning of their careers.
By using livestreaming to some of their courses and lectures at the conference and by digitalising the content of the journal to be supported by videos and accessible through social media, the society is increasing dissemination of their resources and increasing attendance to their courses. Why was giving greater access so important How were members involved in this process How were benefits communicated What member engagement outcomes have resulted.
Ref:ENG18/TLK-7382
