Marketing and Admissions Manager (Part-time)

Independent Schools Association

Hours
32 hours per week

About the Organisation

Independent Schools Association (ISA) is a registered charity and UK-based organisation for the heads of independent (private) schools, providing them with professional support, advice, training, and networking opportunities. Founded in 1878, the ISA represents a diverse range of independent schools, from nursery to senior, promoting best practices, supporting pupil development through competitions in sports and the arts, and influencing educational debate to promote choice and independence.

About the role

The Marketing and Admissions Manager at Gateway School plays a pivotal role in shaping the School’s growth, reputation, and engagement within the local community. This dynamic role encompasses all aspects of marketing, admissions, and communications from first enquiry to enrolment and beyond.

We are seeking a proactive, creative, and results-driven professional with excellent communication skills and strong attention to detail. The ideal candidate will combine strategic thinking with hands-on capability, be confident working both independently and collaboratively, and take pride in seeing the tangible impact of their work.

Responsibilities

Marketing and Communications:

• Work with the Headteacher, Leadership Team, and Bellevue Marketing to design and implement the annual marketing strategy based on data, research, and performance analysis.
• Develop and deliver a termly marketing action plan to support pupil recruitment, retention, and community engagement.
• Manage all social media channels (Facebook, Instagram, LinkedIn, etc.), including content planning, creation, scheduling, community engagement, and performance reporting.
• Use Canva and other creative tools to design visually engaging digital and print content, maintaining a consistent and professional brand image.
• Lead on advertising and promotional campaigns, including digital ads (Facebook/Instagram/Google), print advertising, outdoor banners, and partnerships with local media.
• Create and share live and dynamic content (stories, reels, video snippets) that showcase daily life at Gateway and celebrate pupil and school achievements.
• Manage Gateway’s website and HubSpot CRM, ensuring all content and enquiry journeys are up to date, engaging, and conversion-optimised.
• Conduct regular competitor, catchment, and feeder school analysis to identify new growth opportunities.
• Maintain a strong and consistent brand identity, ensuring tone, messaging, and visuals reflect Gateway’s ethos and values.
• Oversee photography, videography, and creative assets, keeping the school’s media bank current and relevant.
• Plan, promote, and deliver key marketing events and campaigns, including Open Mornings, Stay & Play sessions, Preschool promotions, etc.
• Draft, edit, and produce a range of marketing materials, including prospectuses, flyers, banners, handbooks, newsletters, press releases, and advertising copy.
• Liaise with designers, printers, and external suppliers, as well as local media outlets, to maximise exposure.
• Monitor and evaluate the effectiveness of all marketing activities using data analytics and social media insights, adjusting strategy as needed.
• Build and maintain strong relationships with local nurseries, feeder schools and community groups to raise awareness and strengthen referral networks.
• Support and coordinate internal communications to ensure parents are kept informed and engaged.

Admissions:

• Provide a warm, professional, and efficient point of contact for all prospective families.
• Manage the full admissions process from initial enquiry through to enrolment, ensuring timely and personalised follow-up at every stage.
• Conduct school tours and taster events, adapting each visit to meet the needs of the family and reflect the Gateway experience.
• Maintain accurate and up-to-date records in HubSpot and iSAMS, ensuring data integrity and compliance.
• Generate and analyse weekly and monthly KPI reports, identifying trends and opportunities for improvement in enquiry-to-enrolment conversion.
• Liaise closely with the Headteacher on all admissions decisions, ensuring a smooth, family-focused process.
• Manage and evaluate Open Mornings, Private Tours, and Parent Events, ensuring every family has a high-quality experience.
• Conduct parent feedback surveys at key stages (enquiry, joining, leaving) to monitor satisfaction and identify improvement opportunities.
• Present admissions and marketing updates to Governors and the Bellevue Group when required.
• Ensure that Gateway’s admissions process reflects the School’s values of care, aspiration, and community at every touchpoint.

Administration and Data Management:

• Maintain accurate admissions and marketing data across HubSpot and iSAMS.
• Support the administration of admissions communications, correspondence, and reporting.
• Track enquiry sources and measure the ROI of marketing activities.
• Produce analytical reports and dashboards to inform leadership decisions and evaluate campaign success.
• Design and deliver all communications through the parent portal, newsletters, and email campaigns as needed.

Skills, Competencies & Experience

Essential Experience and Skills:

• Proven experience in marketing, admissions, and communications, ideally within a school and service-led organisation.
• Strong understanding of digital marketing and social media management, including content creation and advertising.
• Skilled in using Canva and confident with HubSpot; experience with iSAMS is advantageous.
• Excellent written and verbal communication skills, with exceptional attention to detail.
• Data-driven mindset with the ability to analyse and report on performance metrics.
• Strong organisational and time management skills, able to manage multiple projects simultaneously.
• Confident working independently, as well as collaboratively with internal teams and external partners.
• Professional, approachable, and positive manner when liaising with families and colleagues.

Desirable

• Experience working in an Independent School or education marketing environment.

Required Qualifications

• Degree in Marketing, Communications, or a related field.

Compensation & Benefits

• Supportive, professional and friendly team
• Small class sizes and excellent resourcing
• Generous non-contact allowance.
• Strong focus on staff wellbeing and CPD
• Staff development and collaboration opportunities within the Bellevue Education network
• Set in a beautiful, historic village with excellent transport links to London
• Staff lunches
• Competitive pension scheme
• Culture of trust, flexibility and empowerment – your voice and ideas matter here
• Opportunities to lead and innovate, with support for personal growth and leadership development
• A community that celebrates individuality, creativity and a shared passion for education

Working locations

• Buckinghamshire, United Kingdom

How to apply

• Please complete the application form with the details below in black ink and return the form either by email to  [email protected]
• Please send your CV and a covering letter detailing your suitability for the post to Becky Wilkinson at [email protected].

Interviews

• Interviews will take place on Tuesday, 2nd December
• Suitable candidates may be interviewed before the closing date, and Gateway School reserves the right to withdraw the position if an early appointment is made.

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