Head of Income Generation and Marketing

Pathological Demand Avoidance Society

Hours
35 hours per week

Salary
£37,000 - £42, 000 per year

About the Organisation

PDA (Pathological Demand Avoidance) is widely understood to be a profile of autism. One of the most well-known features of PDA is demand avoidance, which is where a person finds it hard to manage everyday tasks or demands, even those they want or need to do. Without understanding and support, PDA can have a profound impact on people’s lives. Our mission is to make life easier by building awareness and understanding of PDA and providing information, training, and personalised support to everyone who needs it.

About the role

The PDA Society is looking to recruit its first-ever ‘Head of Income Generation & Marketing’, and we believe the right person could be transformative for our organisation. We are a small charity that makes a big impact – and we are excited to recruit someone who is hands-on, pragmatic, and experienced in raising income for our team.

We are looking for a goal-oriented, entrepreneurial individual who can help us maximise our fundraised and earned income through effective relationships and online communications. Over the next three years, we must significantly expand our free services and support offers for the people who most need them – and this role will be entrusted with ensuring we can afford to do that.

You will be part of a fast-moving, high-performing team who are determined to make a difference. This is a small organisation where senior team members do as well as plan. So while you’ll be setting direction and leading strategy, you’ll also be rolling your sleeves up and delivering directly alongside colleagues. You’ll be supported by a small communications team and a small budget to commission trust applications, and you’ll hold responsibility for maintaining trust funder relationships and ensuring reporting is timely and accurate.

Responsibilities

Strategic Leadership:

• Shape and lead our marketing and fundraising strategy so we can grow our income and sustain our services.
• Work closely with the CEO, Trustees, and senior team to align fundraising and marketing with our wider goals.
• Bring fresh insight on income generation, fundraising trends, and audience engagement.
• Be an active member of the leadership team, helping to shape the organisation as we grow.

Fundraising and Income Generation:

• Develop and promote fundraising products that encourage people to start and increase regular donations.
• Grow our supporter community – from mailing list sign-ups to people taking on challenges and events.
• Explore and develop a signature PDA Society community fundraising product, and decide the best time of year to run it.
• Increase income from community fundraising, corporate partnerships, and individual giving.
• Oversee commissioned trust funding applications, while personally holding relationships with funders and ensuring accurate, timely reporting.
• Monitor performance and keep testing new ways to increase and diversify income.

Marketing and Communications:

• Lead our communications function, managing the team responsible for brand, website, content, social media, and events.
• Develop clear, accessible, and inspiring campaigns that connect with our audiences.
• Ensure our training and products are promoted effectively, helping us reach more people and generate traded income.
• Work closely with our Training Manager to ensure training reflects what our community needs and is presented in a way that people want to buy. Create compelling stories about the PDA Society’s impact to encourage people to get involved and support us.

Team Leadership and Collaboration:

• Lead and support the Marketing & Fundraising team, building a collaborative and positive working culture.
• Nurture professional development so the team feels confident, valued, and able to deliver great work.
• Work closely with colleagues across services, training, and operations to make sure everything we do is joined up.
• Balance leading the team’s direction with hands-on delivery of communications, marketing, and fundraising activities.

Compliance and Operational Excellence:

• Ensure our fundraising and marketing activities meet legal and ethical standards.
• Use data and insight to track what’s working, what’s not, and where to improve.
• Collaborate with finance and operations to oversee budgets and targets.

Skills, Competencies & Experience

Essential:

• Proven experience of successful income generation, ideally in a charity or mission-driven organisation.
• A creative and strategic thinker with a track record of delivering income growth across different streams.
• Previous success developing fundraising products or campaigns that build supporter communities and inspire giving/ purchasing of services.
• Experience in undertaking successful marketing and communications, including scheduling activity, digital platforms, campaigns, and storytelling.
• Demonstrable success in marketing products or fundraising asks to organisations and individuals.
• Comfortable working as part of a small team, equally able to set strategy and deliver hands-on work.
• Ability to prioritise, work quickly, and adapt where needed to meet targets.
• An empowering and supportive leader, able to nurture and motivate a team.
• Strong communication and influencing skills, able to inspire colleagues, supporters, and partners.
• Comfortable analysing data, setting targets, and reporting on performance.
• Able to balance big-picture vision with hands-on delivery.

Desirable:

• Proven success in increasing traded income, particularly promoting and selling training or resources.
• Experienced in managing trust funding relationships, including reporting and stewardship.
• Demonstrable success in designing and delivering fundraising events or challenges.
• Knowledge of the fundraising and charity landscape across the UK.
• Knowledge/ understanding of SEND/ autism/ PDA.
• Previous successes in marketing to schools, the NHS, and the Local Authorities.

Personality & Behaviour:

• Motivated by results
• Comfortable with ambiguity
• Adaptable, Strategic
• Evidence focused
• Respectful and supportive
• Planning and organising
• Workflow management
• Creative Problem-Solving Analysis
• Numeracy and budgeting

Compensation & Benefits

• 25 days of annual leave plus 8 bank holidays
• 4% employers’ contribution to pension, and 6% with increased employee contributions

Conditions of employment

• You must be eligible to live and work in the UK

Working locations

• Home-based
• Travel for events and meetings.

How to apply

• Please send two documents with your application to [email protected].
• If you have any questions about the role, process, or need additional guidance to complete this Application Form, please contact [email protected].
• Please note we do not accept CVs

Interviews

• If you are shortlisted, you will be invited to interview.
• Interviews: Week of 10th November 2025

Policies

We are a disability confident charity who are committed to fairness. We are keen to build a team that is representative of and supportive of everyone in the PDA community, so we actively encourage applications from people who bring different experiences and perspectives to the team.

In keeping with our Equality, Diversity and Inclusion Policy, we carry out demographic monitoring for all our roles, this is so we can hold ourselves to account around how fair our process is. We would be grateful if you could complete our anonymous demographic monitoring form, which is anonymous and unrelated to the application.

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