Digital marketing manager

Chartered Institute of Taxation

Hours
35 hours per week

Salary
£53,875.78 per year

About the Organisation

The CIOT is the leading body in the UK for taxation professionals dealing with all aspects of taxation. Our primary purpose is to promote education in taxation. One of our key aims is to achieve a more efficient and less complex tax system for all. Our comments and recommendations on tax issues are made solely in order to achieve this aim; we are an entirely apolitical organisation.

About the role

The Digital Marketing Manager is responsible for driving marketing programmes and disciplines through our digital marketing channels including email, social, websites and more. The role will develop and execute multiple digital campaigns and projects and enhance CIOTs digital presence with the right channels and platforms for our brand(s). The post holder will support the creation of engaging content, for multiple audiences, including members, students, partners and internal staff, through the development and implementation of an appropriate digital marketing plan.
And act as a subject matter expert in digital marketing.

Responsibilities

• Support, develop, implement and improve the CIOTs digital marketing direction and digital estate.
• Identify and report metrics and analytics from multiple sources and platforms to track performance regularly, for better campaign measurement and planning e.g. Google Analytics, SEO and SEM tools, email marketing
• software and Hootsuite.
• Plan digital campaigns from the outset and see them through to completion, with data evidence from digital tools and platforms, development of digital design outputs, with success measured through goals and targets for effective campaign management.
• Manage the process and marketing of data (against GDPR practices) through the CRM and email software platform, nurture lead conversion to new students, event attendees, and increase engagement.
• Commission, write, schedule and deliver creative content regularly on behalf of the organisation for inclusion across multiple media platforms, against strict deadlines.
• Develop, manage, review and progress CIOT digital assets across platforms, as well as manage platform licences to maximise use, and activate best practice to promote a consistent brand profile.
• Develop and implement SEO and SEM principles and tools to optimise digital performance and access for better user journeys.
• Manage and progress the ongoing development and implementation of CIOT websites, working with the Website Manager, through content, design and user journey development with internal stakeholders, agency and/or developer support. 
• Develop and manage a digital marketing plan and programme against stakeholder needs, timelines and budgets.
• Provide consistent and relevant digital marketing led reports for senior management.
• Provide expertise and training for staff inhouse in data usage in the CRM, email software platform and CMS Kentico platform.

Skills, Competencies & Experience

Required Skills:

• Highly proficient in using social media advertising tools, including Linked In campaigns.
• Expert in developing digital content for marketing channels, including web, email and social.
• Advanced editing skills in Kentico Kontent.
• Proficient in navigating and reporting from Google Analytics, Google Ads and other analytics tools
• Ability to achieve thoroughness and accuracy when accomplishing a task.
• Strong internal stakeholder management and networking skills to build key relationships with colleagues, and also external agencies.
• Ability to work in a fast-paced and busy marketing department and be adaptable to change.
• Confident in working effectively when priorities change, and where clear parameters and guidelines are not always obvious to articulate and plan a solution.

Required Experience: 

• Experience and understanding of working for charitable and/or membership organisation.
• Design experience and/or knowledge of use across the Adobe suite.
• Evidenced data/results driven digital marketing experience using relevant tools and software.
• Evidenced experience of usage across multiple digital platforms and tools.
• Experience of reporting and interpreting analytics against goals and targets (e.g. Google Analytics, Google Ads etc.), and other business  tools to inform understanding of audience engagement and market behaviour and support the development of digital marketing planning
• Experience in leading digital programmes for the organisation in a matrix environment and confidently briefing and managing agencies.
• Experience of understanding and progressing accessibility requirements for websites.
• Experience in IT and marketing platforms: Office 365, CRM systems (Click Dimensions), Hootsuite and Social Media platforms (Linked In, X, Instagram, TikTok).

Personal Atttributes: 

• Confident engaging teams with training and sharing digital channels knowledge.
• Clear communication through reporting against marketing strategies, objectives and measures.
• Exceptional communication skills spoken and copywriting skills and have an eye for detail.
• Detailed level of planning and organising skills are essential to manage multiple projects at one time.
• Confident leading meetings, work as part of a team and across departments, and committed to help when needed.

Required Qualifications

• Educated to degree level, and/or hold a digital marketing qualification.
• Post graduate qualification in marketing, or equivalent.

Compensation & Benefits

• You will be automatically enrolled into the Aviva Group Pension Plan (9.5% employer and 3% employeecontribution) upon joining.
• Income protection cover which provides up to 75% ofsalary if you are absent due to ill health formore than 13 weeks, 24-hour group personal accident scheme providing a sum equal to three times current salary in the event of your permanent disability/ loss of a limb/ death, Non-contributory life assurance cover of 4 times yoursalary.
• The organisation offers a generous holiday entitlement from 25 - 30 days depending on your length of service, and pro-rated based on your working pattern.
• You can join our company paid private medical insurance scheme which pays forthe cost of privatemedical treatment for acute conditions.
• You can join our health & benefit programme. We pay the cost for the basic level (including any dependent children). The benefits include the refund of a range of medical costs (dental, optical, physiotherapy, etc) and an employee helpline covering medical and legal issues and counselling.
• After 6 months’ service you may apply for an interest free-loan to help with the purchase of a season ticket or a bicycle.
• Season ticket loan (up to £10,000) after completion of probationary period
• The Chartered Institute of Taxation requires all professional employees to maintain their CPD activities and offers an exciting range of learning opportunities through its branch and conference programmes.

Conditions of employment

• You must have the right to work in the UK

Working locations

• Remote

How to apply

• You can apply by submitting a covering letter and up to date CV via email to Rakhi Patel at [email protected]


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Policies

If you have a disability and require special arrangements to be made, please notify us as soon as you are shortlisted so we can try to accommodate your needs.

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