Digital Manager (Maternity-Cover)

Royal Institution of Great Britain

Hours
35 hours per week

Length of contract
14 month

About the Organisation

Our charitable purpose at the Royal Institution is to bring the public and scientists together to share their interest and passion for science. We believe there should be equitable access to science and that people’s desire to engage with science and scientists should be nourished. We help more people to discover science and engage more deeply. We create spaces for scientists and the public to explore science together. We inspire students to see a future with science.

We empower people to explore and get involved. And we offer charitable support to those, such as young people in disadvantaged communities, who might otherwise not be able to engage with science. We’ve been doing it for well over 200 years, with an international reach, working with world-leading scientists, from Hannah Fry to Carlo Rovelli and Dame Sue Black to Sean Carroll.

About the role

The Digital Manager is responsible for the day-to-day product management of the Ri’s YouTube channel and website, and the operational management of public and commercial event filming, to ensure that our digital platforms are user-focused and aligned with the Ri’s strategic ambitions, drive income, and maximise audience reach, accessibility, and engagement.

Responsibilities

• Manage the Ri’s YouTube channels, developing a deep knowledge of YouTube’s platforms and algorithm, scheduling video content to maximise channel growth, audience engagement and video revenue through YouTube monetisation
• Manage the Ri’s YouTube membership programme, posting regular member updates, monitoring churn, and generally developing the product to provide a consistent and growing income stream
• Manage the Ri’s website platform and, in conjunction with the Head of Digital, Marketing and Communications, develop a road map for future improvements to ensure all website developments are audience-focused and strategically aligned
• With the support of the Head of Digital, manage the day-to-day relationships with our website agency and other digital suppliers, including our YouTube partner manager, as well as discrete digital projects, to ensure our website, YouTube channel, and other digital platforms continue to grow and maintain a high level of quality for our users.
• With the support of the Head of Digital, manage the Ri’s programme of public and commercial filming – including YouTube films, livestreams and partner content – to ensure accessibility of high-quality science content for Ri audiences
• Line manage the Ri’s Video and Multi-media Producers and contribute to the senior leadership of the Digital and Marketing Team Lead on and implement the Ri’s website content strategy and calendar to manage, develop, create and promote user-focused content
• With the support of the Senior Marketing Manager, work with the Social Media
• Manager to ensure the Ri’s website content supports our mission and provides optimal and meaningful user journeys across our digital platforms
• Manage a cross-departmental group of website content creators from across the Ri to ensure the Ri’s digital content is accurate, user-focused and consistent in style and tone of voice
• Work with the Head of Digital, Marketing and Communications to create and commission systems for monitoring, reporting and evaluating the Ri’s digital work to enable strategic, evidence-based and audience-focused decision making across the organisation
• Horizon scan for the latest trends and developments in digital media to help ensure that the Ri retains its place at the leading edge of digital innovation in science communication

Skills, Competencies, Experience & Attributes

Essential:

• Experience in digital product management
• A deep understanding of the digital landscape and the ability and desire to keep informed of the latest developments and opportunities
• Experience in managing YouTube content via the YouTube CMS or YouTube Creator Studio
• Track record of online revenue generation
• Experience in creating and commissioning content for online publication and managing digital platforms
• Experience in project managing digital production projects
• Experience with using CMS (particularly Drupal)
• Solid understanding of YouTube and Google Analytics tools in revealing and applying insights to all outputs
• Experience in managing the work of external agencies

Desirable:

• Experience in video and multi-media production, particularly scripting, filming and editing
• Experience in line management
• Experience in developing analytics reports
• Experience in digital content management and a solid understanding of the principles of digital content strategy
• Experience of using Google Tag Manager
• Experience of training colleagues in digital content creation best practices
• Strong understanding of the Ri’s mission and activities
• Understanding and experience of agile project management
• Experience in producing reports in Google Data Studio
• Experience with Salesforce CRM

Personal Attributes:

• Excellent interpersonal skills with proven ability to work collaboratively and independently
• Able to find pragmatic solutions, seek improvements, and adapt to changing situations
• Able to self-learn and use new systems and software packages
• Able to present information, verbally and in writing, clearly and concisely, with attention to detail
• Positive attitude and willingness to support others
• Ability to multitask and work in a fast-paced environment.
• Willingness to work occasional evenings and weekends, if required

Required Qualifications

• Degree-level education or demonstrable equivalent experience
• Relevant qualification or appropriate experience in digital content creation and platform management

Working locations

• Hybrid model, working in the London office and remotely

How to apply

• Please apply online and upload your CV, along with a supporting statement of no more than 500 words, outlining how your experience and skills align with the role's requirements.

Interviews

• Interviews: 21st /22nd January 2025

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