Digital Communications Manager

Workers Educational Association

Hours
35 hours per week

About the Organisation

Workers’ Educational Association (WEA) is the UK’s largest voluntary sector provider of adult education, dedicated to bringing learning opportunities to individuals and communities, particularly those who face barriers to education. Founded in 1903, the WEA was established to provide working-class adults with access to education, empowering them to improve their lives and contribute to society.

WEA promotes social justice, equality, and lifelong learning by delivering high-quality, accessible, and inclusive education. It focuses on engaging people who might not otherwise have access to learning due to financial, social, or personal barriers.

About the role

This is an exciting opportunity for an experienced digital communications professional who understands how powerful storytelling, audience insight, and compelling content can build engagement and strengthen a brand. As our Digital Communications Manager, you will lead the planning, delivery, and continuous improvement of digital communications across a range of channels. You'll be responsible for ensuring the WEA's voice is consistent, engaging, and impactful, helping us connect with learners, partners, supporters, and stakeholders.

Working closely with the Senior External Communications and Brand Manager, you'll develop and deliver digital communications strategies that increase brand awareness, grow engagement, and support organisational objectives. You'll take ownership of our digital channels, including social media and email marketing, using data and insight to inform decisions, measure success, and continuously improve performance.

From campaign planning and content creation to reporting and optimisation, you'll help bring the WEA's mission to life online. This role would suit someone who enjoys combining creativity with strategic thinking, thrives in a fast-paced environment, and is passionate about using digital communications to make a meaningful difference.

Why Join Us

At the WEA, you'll be part of an organisation with a strong social purpose and a team that genuinely cares about the impact of its work. We're committed to creating an inclusive workplace where everyone feels valued, respected, and able to be themselves. We welcome applications from candidates of all backgrounds and recognise that skills and experience can be gained in different ways.

If you're excited about this role but don't feel you meet every requirement, we'd still encourage you to apply. We're also proud that our most recent Ofsted inspection awarded us an overall rating of Good, with Outstanding grades for Behaviour and Attitudes and Personal Development.

Responsibilities

Key Deliverables:

• Develop and implement digital communications strategies to enhance brand awareness, engagement, and loyalty across all digital channels with support from the Senior External Communications and Brand Manager.
• Plan, develop, and oversee the creation and management of digital content for social media and email storytelling, as well as website news, articles, and blogs with the Digital Communications Officer (DCO) and PR Officer, providing quality control oversight to ensure effective messaging, design, and brand consistency is delivered in a timely way. This includes charitable campaigns such as fundraising, reactive and planned awareness campaigns.
• Regularly monitor and analyse digital brand and channel performance using analytics tools including Google Analytics, Screaming Frog and SEMRush, delivering an end-of-month report as well as ad hoc reporting as required.
• Forward-plan the social calendar, ensuring content is created and scheduled on a rolling basis and well in advance, guiding and delegating with the DCO as appropriate. Proactively lead digital campaigns and projects from concept to execution with the DCO, setting clear deadlines and measurable KPIs and reporting against these.
• Manage the flow of information between Audience leads and key teams to ensure visibility and a collaborative, integrated approach.
• Ensure brand identity and values are maintained across all digital touchpoints and campaigns, including producing brand management resources and providing best practice advice and training support, and externally such as with web agency, freelance designers, partners, etc.
• Alongside the Audience Infrastructure Manager, manage the external WEA digital footprint and ensure these are always up to date.

Skills, Competencies, Experience & Attributes

Essential:

• Digital brand management and website management
• Experience in social media management and content creation
• CMS experience
• EMS experience
• Google Analytics experience
• Experience in SEO/SEM
• Brand management experience/working to defined brand guidelines

Desirable:

• Experience creating assets in Canva and Dotdigital

Required Qualifications

• Degree in marketing/comms or relevant qualifications 

Compensation & Benefits

• Enhanced holiday entitlement (30 days, plus bank holidays);  
• Agile working opportunities.  
• Life insurance cover.  
• EA Programme.  
• Cycle to work scheme.  
• One free WEA course per year. 

Working locations

• Hybrid model, working in the London office and remotely
• Anywhere with occasional travel in the UK.

How to apply

• Apply online
• We're committed to making our recruitment process accessible and inclusive. If you require any adjustments or support at any stage of your application, please contact [email protected], and we'll be happy to help.
• Please note that we reserve the right to close this vacancy early if sufficient applications are received. We therefore encourage candidates to apply as soon as possible.

Interviews

• Interviews to be held w/c 30th November 2026

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