Communications and Marketing Officer

Royal College of Paediatrics and Child Health

Hours
35 hours per week

About the Organisation

RCPCH has more than 25,000 members and fellows and employs around 200 staff, most of whom work in our London office in Holborn. We have a Devolved Nations team operating from Northern Ireland, Scotland, and Wales. Our College values: Include, Influence, Innovate, and Inspire, are important to us. These values ensure we bring out the best in each other, strive forward together to make the College a positive and dynamic place to work.

About the role

The Royal College of Paediatrics and Child Health (RCPCH) is seeking a creative and proactive Communications and Marketing Officer to support the delivery of high-impact, integrated marketing and communications campaigns that advance the College’s mission to improve child health.

This is a key role within the Communications and Marketing team, working closely with the Communications and Marketing Manager and colleagues across the organisation to plan, execute, and optimise marketing activities. You will bring strong digital marketing expertise and content creation skills to help us engage our members, promote our events and courses, and raise awareness of our work.

As Communications and Marketing Officer, you will take ownership of day-to-day campaign delivery, monitoring performance and using data-driven insights to improve results. You will create compelling content across multiple channels, including email, social media, and web, ensuring all activity is on-brand and aligned with our strategic objectives.

Responsibilities

• Support in the creation and execution of targeted marketing and social media campaigns and activities
• Create and manage the send process for a range of College emails, including regular bulletins and ad hoc mail. You will be a go-to person at the College for people to learn more about using email for marketing purposes.
• Day-to-day management of paid marketing campaigns across social and other digital channels
• Creating compelling content in multiple formats and ensuring that it is high-quality and on-brand
• Supporting the marketing of College events and courses to reach a broad audience range
• Management of the social media marketing activity, including supporting on strategy, creating assets, scheduling and reporting/optimisation of activity
• Work towards targets and be able to analyse reporting data to improve marketing performance
• Communicate marketing performance to stakeholders and advise on how to optimise
• Proactively work with stakeholders to gather the required content and assets to ensure
• College marketing priorities are planned and scheduled
• Create and manage marketing plans for all activities, suggesting enhancements and improvements
• Create UTM codes to track and monitor all marketing activity

Skills, Competencies, Experience & Attributes

Essential:

• Experience with digital marketing channels, including email, social media, and websites
• Experience developing and implementing communications plans across channels, from across the organisation
• Experience in using Google Analytics to track, analyse, and report on marketing performance, and making data-driven decisions to optimise campaigns
• Experience in managing email marketing campaigns, including the creation, scheduling, and performance analysis of campaigns
• Experience in digital marketing and content marketing, including producing and editing multimedia content (graphics and video) and writing engaging on-brand marketing copy
• Experience in managing paid and organic social media campaigns across multiple platforms
• Experience in using design and media editing tools (Canva)
• Ability to tailor messaging and content to effectively engage diverse target audiences across multiple communication channels
• Ability to work independently and as part of a collaborative team
• Comfortable managing and prioritising multiple workstreams in a fast-paced environment
• Excellent interpersonal skills and ability to engage with stakeholders across seniority levels

Desirable:

• Previous experience in a marketing and communications role
• Strong project management skills
• Knowledge of the charity or membership sector.
• Familiarity with certain tools and platforms (for example, Hootsuite, AdWords, Dotdigital, Adobe)

Compensation & Benefits

• 27 days of annual leave. 2 years of completed service, one additional day of leave of 29 days. Christmas and New Year, and these days are in addition to annual leave.
• Contributory Pension Scheme with an employer’s contribution of up to 10%
• Eye care vouchers
• 6-month probationary period.
• Employee Discount Scheme
• Comprehensive Learning & Development provision
• Enhanced maternity, adoption, surrogacy, and paternity leave
• Enhanced redundancy pay
• 21 hours volunteering leave per annum (pro rata for part-time staff)
• SMARTech up to £1000 once the probationary period has been successfully passed
• Cycle2Work up to £1000 once the probationary period has been successfully passed
• Occupational health, including counselling and neurodiversity assessments
• Paid IVF Leave
• Pregnancy and Infant Loss leave and pay

Working locations

• Hybrid model, working in the London office and remotely

How to apply

• Apply to our website

Policies

The RCPCH champions Equality, Diversity and Inclusion. Our workplace is inclusive, offering a supportive environment where staff can thrive. The College is keen to accept applications from people with protected characteristics. We believe that our staff should represent all of the diverse communities we serve. Join us to help realise our vision of a world where every child is well.

The RCPCH is committed to safeguarding the children, young people, and adults it has contact with in the exercise of its functions and responsibilities. The RCPCH expects all staff to share this commitment. We place a high priority on ensuring only those who do so are recruited to work for us.

Return to listing