Campaigns Communication Officer

Alzheimers Society

Hours
35 hours per week

About the Organisation

Alzheimer’s Society is the UK’s leading dementia charity, and the only one to tackle all aspects of dementia by providing help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be. Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values ensure that our focus remains clear for the challenges and opportunities ahead, reminding us of what we all stand for.

About the role

This role is key to Alzheimer’s Society’s ambitions to drive major policy change across England, Northern Ireland and Wales. The Campaign Communications Officer will support the delivery of impact-focused influencing campaigns that seek to change policy at both a local and national level across England, Northern Ireland and Wales, making the case for dementia to be the priority it needs to be. As part of our Evidence, Policy and Influencing team, this role will help us to deliver an emerging, integrated and high-priority area of work for Alzheimer’s Society.  

The postholder will work on the development and delivery of our campaign messaging and narrative, ensuring that campaign communications are impactful, closely aligned to our organisational tone of voice and in line with Evidence, Policy and Influencing ambitions with an aim to affect change in dementia policy at all levels across Northern Ireland, England and Wales. 

The post holder will work closely with other teams across the organisation, including, but not limited to, colleagues in External Relations, Marketing and Brand, Fundraising and Internal Communications and Engagement, working with these teams to effectively translate and communicate our evidence, policy and influencing messaging for a wide variety of internal and external audiences, for both offline and online platforms.  

This role will require a combination of skills across communications and influencing disciplines. The ideal candidate will know how to translate complex policy into compelling and impactful communications that mobilise audiences and inspire people to take action.  They will need excellent attention to detail and the ability to be dynamic in their use of tone, urgency and language, depending on the audience and communication.

Responsibilities

• Responsible for the development and refinement of our influencing campaign messaging and communications, in line with Evidence, Policy and Influencing’s objectives, the organisation's tone of voice and approved external messaging. 
• Drafting, editing and reviewing of effective copy for a wide variety of offline  & online sources, designed to engage supporters and influence policy. 
• Development of internal communications and messaging on behalf of the wider Evidence, Policy and Influencing team. 
• Development of communications and messaging that supports teams across the organisation to mobilise their audiences, in furtherance of policy change. 
• Work collaboratively with other officers and managers across Evidence, Policy & Influencing to support the delivery of innovative, impact-focussed campaigns. 
• Work collaboratively with others on the development and drafting of paid-for media articles and thought leadership pieces, supporting the development of social media content for senior members of the team. 
• Work with Influencing colleagues across all nations to ensure that campaigning activity is tailored to the context and needs of the devolved nations. 
• When required, represent the Society externally. This may include representing the Society in media interviews, at conferences and seminars across the UK. 
• Working with the Campaigns and Mobilisation Manager, develop and oversee the execution of high-quality, innovative and impactful campaigns, in line with our policy and influencing objectives and agreed organisational priorities. 
• Ensure the experience and insight of people with and affected by dementia informs our engagement, and that those we campaign with are increasingly representative of the dementia population. 
• Drive engagement and involvement in our campaigning work across the Society, with particular attention given to collaborative work with communications teams, Involvement, and Fundraising. 
• Brand, Marketing and Internal Communications, and Engagement. 
• Support in the development and execution of message testing, adapting our approach based on learnings and themes from effective testing. 
• Support the planning, execution and evaluation of our campaigning activity in the three nations. 
• Updating social media and website activity relating to our Evidence, Policy and Influencing work. 
• Support the Campaigns and Mobilisation manager to feed into the development of fundable propositions for the work of Evidence, Policy and Influencing. 
• Work closely with influencing colleagues to advise on and drive the mobilisation of campaigners in pursuit of local change. 
• Provide advice for staff and volunteers across the organisation on how to mobilise audiences to engage and influence decision makers at both a national and local level.

Skills, Competencies, Experience & Attributes

Skills & Knowledge:

• Worked in a complex policy environment 
• Operated and thrived in a fast-paced, complex environment 
• Experience in delivering impactful communications for a wide variety of audiences, platforms and channels 
• Experience in developing campaigns that are collaborative and impact-focused, applying the appropriate tone of voice to specific opportunities and objectives  
• Comfortable and confident dealing with external and internal stakeholders 
• Able to influence across geographical and organisational boundaries, involving patients, service-users and/or those living with long-term health conditions in your work 
• Understanding and experience of translating policy into supporter-focused communications 
• Good written and verbal communicator with experience in producing accessible, high-quality content
• Good analytical skills
• Experience of writing to persuade, influence and inspire action
• Able to commit to occasional travel across the country for meetings and events as required, and attendance at team days

Competencies & Personal Attributes:

• Be a team player, supporting colleagues when there are deadlines, and know when to ask for help themselves.
• Be a self-starter and incredibly motivated.
• Excellent organisational and timekeeping skills.
• Excellent attention to detail.
• Non-judgemental communication 
• Commitment to and understanding of equal opportunities 
• Understanding of the inclusion agenda and its relevance within a diverse society

Compensation & Benefits

• Paid dependants leave
• Paid compassionate and bereavement leave
• Paid time off work to support
• Annual leave of 27 days, increasing to 30, plus bank holidays
• Career breaks of up to 3 months
• Flexible working
• Wellbeing leave
• Values Hero and Society Legend Awards
• Group Personal Pension Plan
• Scottish Widows - with up to 8% employer contribution rate
• Life Assurance Scheme - two times your annual salary
• Health Cash Plan
• Home Allowance of £312 per year
• Discounted gym membership with Society Plus
• Mental health app and unlimited therapy
• Women in Leadership Development Programme
• Leadership development programme
• Financial support towards relevant professional qualifications, enhanced family leave - 16 weeks paid for all parents
• Paid time off work for fertility treatments for both partners, paid carers leave

Working locations

• Home-based

How to apply

• Please apply to our website online
• Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

Interviews

• Interviews for this role have been provisionally scheduled to take place via MS Teams on Tuesday, 3rd and Wednesday, 4th February.

Policies

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment, or health condition, or individuals who identify as Black, Asian, or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. Our Equity, Diversity, and Inclusion Strategy here, along with our internal employee forum and Employee Lived Experience network groups, helps us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.

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