Brand and Membership Communications Executive

The Law Society

About the Organisation

Law Society represents solicitors in England and Wales. From negotiating with and lobbying the profession's regulators, government, and others, to offering training and advice, we're here to help, protect, and promote solicitors across England and Wales. An exciting opportunity has arisen to recruit for a role at the heart of the Law Society's campaigning and political influencing activity.

The Law Society is the independent professional body for over 200,000 solicitors in England and Wales. A year into the new government, there is a huge opportunity to influence the political debate, driving important issues such as access to justice, the rule of law, and supporting a thriving legal business sector up the agenda and influence on behalf of our members.

About the role

The brand and membership communications executive is responsible for planning and delivering impactful communications with members that demonstrate the value of Law Society membership amongst solicitors in England and Wales. Part of the brand team, this role will work closely with the brand assistant and brand executive to ensure a consistent, audience-centred approach to communications with members across all digital, print, and in-person channels. The role will lead planning and delivery of membership communications for key campaigns, including our Legal Heroes awards and Get Involved volunteering programme. 

Responsibilities

• Plan and deliver a continuous membership campaign to build awareness and a sense of value about what it means to be a member of the Law
• Society, in line with our value proposition.
• Develop compelling messaging tailored to key member audiences that brings our vision, purpose, and value proposition to life.
• Monitor, collate, and present data on the performance of member communications to build internal understanding of how solicitors engage with membership communications.
• Write impactful copy and create engaging communications to meet membership communications objectives and communicate the Law
• Society’s achievements against our corporate strategy and business plans.
• Drive the communications plan for new members to build their understanding of the benefits of membership, including highlighting relevant products and services.
• Devise different approaches to build awareness and engagement with our membership offer, including collaborating with other teams to explore improved search engine optimisation, paid search, and paid advertising.
• Identify members who have relevant experiences and create a pipeline of engaging story-based content that can be delivered through our social media platforms and other channels.
• Manage and commission membership photography, working with the brand assistant and brand executive to ensure our image library represents the breadth of our membership.
• Apply an audience-centred approach to member communications and develop an understanding of our segmented audience needs. This includes working with other departments and routinely conducting your own research.
• Continually adapting and evolving ways of working to develop smooth and transparent collaboration across departments.
• Liaise with internal stakeholders to understand member communications objectives, advise on communications plans and content, and ensure a coordinated, audience-centred approach to communications across channels.

Skills, Competencies, Experience & Attributes

Essential:

• Demonstrable experience of creating impactful communications across a range of channels, including web, email, and social media.
• Excellent copywriting, with both long-form and key messaging experience.
• Planning and managing effective communications campaigns, including tracking and reporting on the success of campaigns.
• Strong attention to detail and proofreading experience.
• Experience in translating complex information into engaging and accessible communications.
• Good understanding of the latest trends and best practices in creating engaging communications for web and print, including accessibility standards.
• Strong interpersonal skills, with the ability to quickly form positive relationships with colleagues at all levels.
• Self-motivated, flexible, proactive with a positive attitude. Interview
• Ability to respond well to change and adapt to changing circumstances.
• Good planning, analytical, and organisational skills, including the ability to multitask and manage competing priorities.

Desirable:

• Experience of using content management systems
• Experience of using email automation systems
• Experience in using Adobe design software, such as Photoshop
• InDesign (similar).
• Previous experience at a membership, trade or regulatory body

Compensation & Benefits

• Comprehensive benefits
• 3% flex fund after 3 months
• Generous flexible benefits package
• Friendly working environment

Working locations

• Hybrid model, working in the London office and remotely

How to apply

• Apply online
• Please note: if you are an internal applicant, the Pay Policy will apply.

Policies

This is an excellent opportunity to work with contemporary thinkers in a progressive membership organisation. The successful candidate will join a strong brand with a reputation for excellence and legal expertise, committed to promoting equality, diversity, and inclusion, and a culture of trust, clarity, excellence, and respect.

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