This seminar covers the important topic of the Association Annual Event, which is critical to bringing together association members, stakeholders, partners and policymakers, and forming a vibrant community.
Join Tanya Walker from the European Association of Remote Sensing Companies to hear how she and her team transformed a gathering around the annual general meeting into EXPANDEO - the flagship event for the sector.
You will learn practical tips and strategies to help you transition your event into a must-attend annual event for your community through a deliberate focus on relevant topics, engagement with key stakeholders, and inclusion of policy perspectives from institutions such as the European Commission.
Tanya will share a case study on how her association created EXPANDEO - a central plaform for dialogue, collaboration, and innovation within her community.
Topics will include:
- Positioning and defining the flagship event as the must-attend gathering in your sector/profession.
- Identifying key stakeholders & audiences: engaging participants, partners, & policymakers effectively.
- Crafting relevant content and themes.
- Consistent branding strategy to create recognition and trust.
- Marketing and communication: leveraging digital channels, PR, and social media.
- Measuring impact and growth.
- Networking & community-building to foster connections, partnerships, and long-term engagement.
- Case study on EXPANDEO - evolving a simple AGM into a flagship EO community event.
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:45 - Close
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