Transforming your Conferences in the Digital Event Era

Presenter

Sasha Frieze has over twenty-five years' events industry experience as a producer of more than 1,000 world-class events.
As a Fellow of both The Chartered Institute of Marketing and The Royal Society of Arts, Sasha is committed to sharing her expertise with event strategists.

Sasha’s breadth of experience in the conference and events industry ranges from developing strategic event plans for both associations and commercial event companies, managing teams, leading and advising on content curation, event marketing, sponsorship sales, project planning and budgeting. Together with her team at The Business Narrative, Sasha has worked with clients including the AOP, the PPA, The Open Data Institute, Doteveryone, The Guardian, News UK, Incisive Media, UBM and Thomson Reuters, where she has shaped and curated premium content events, creating significant surplus and profit for clients.

She is also visiting lecturer in event management at The University of Westminster, a mentor on the event industry’s FastFoward15 programme, sits on the advisory board of the industry’s Event Apprenticeships programme and judges events industry awards.

Testimonials

“A very practical session packed with advice and guidence that can be applied in a realistic and achievable way. Sasha is very knowledgable and had a wealth of information to share. I've got a list of new ideas to share with the team wihich I hope to implement over the next 4-6 weeks.”

— Managing Director, English UK

“An excellent tutor who was very interactive and was able to tailor the learning around our needs and questions. I absolutely recommend this course to other..”

—Events Officer, The Independent Schools Association

“Running conferences is a very important part of the activity for most organisations and they can be complex to organise. This masterclass goes through all aspects in a clear and concise way and, although I have organised several conferences now, I still learned a lot and am looking to implementing what I learnt in the future.”

—Communications & Marketing Manager, Chartered Institute of Linguists

Learn best practice and strategies for pivoting your association events to digital

As virtual, digital, online or hybrid events become increasingly more popular for associations, it’s important to both maximise the opportunity for your association and understand what the potential pitfalls are.

This webinar provides best-practice tips for virtual and hybrid events, how to maximise the opportunities, tips on virtual event design to maximise engagement and retaining your sponsor and partner relationships.

Your events team may be grappling with these issues right now – this webinar will help you define your strategy and maximise the opportunities.

Award-winning Sasha Frieze, Event Producer of the Year 2020, will share her decades of experience and tips on transforming your member conferences and events to take advantage of virtual models.

What you will learn

What’s different about virtual and hybrid events
The opportunities the new world of online events offer
Top tips for designing virtual events to maximise engagement
Options for pivoting sponsor and partner packages to virtual
Which specific skills your team needs

Followed by Q&A

Who should attend

Anyone responsible for events and delivery of valuable online experiences.

What's included

Presentation (approx 20-25 mins)
Q&A (15 mins)
Recording of the webinar after the event, in the Resource Centre (members only)
Online Discussion after the event at the AAE website

Registration

Registration is Free for Association employees that are AAE Subscribers and Members (no fee).
It is a condition of free attendance that delegates feedback on the event by completing a short evaluation form.

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