Join us for an immersive one-day Executive Forum designed exclusively for association event organisers looking to increase the impact and profit of their flagship conference and other events.
As the world around us changes – cost increases, budgets under pressure, increasingly late registrations, geopolitical pressures, climate crisis, generational differences, shortening attention spans… how do you create an event that delivers on your organisation's objectives, is relevant to your audience, grows in size and is commercially successful?
You will gain critical insights into the strategies and core processes to create leading, growing events that have greater impact, through best practices, models and systems, case studies, discussions and sharing.
Programme
09:30 - Refreshments on arrival
10:00 - Welcome & Introduction
10:15 - Part 1
- What is a transformational association event
- Who is the transformation for
- The journey your participants are going on
- The change you are defining and driving in your sector
12:30 - Networking Lunch
13:30 - Part 2
- How to use narrative storytelling models to express the stakeholder journey
- How to create an event narrative that succinctly articulates the change, the journey, the purpose and the difference your event makes
14:45 - Refreshment Break
15:00 - Part 3
- How to design your transformation, journey and purpose into the participant experience
16:00 - Close
Who should attend
- Executive Heads
- Conference & Events specialists
- Communications specialists
- Event Marketers
- Directors, Heads of Department and Managers of Associations, Societies, Federations and all membership organisations
What's included
- All sessions
- Refreshments in the morning and afternoon
- Lunch
- Documentation
- Post-event online community access
CPD Value
This Executive Forum attracts 4 hours of CPD
Forum Leader
