Scaling up from a confex to an Exhibition as a member-led association

Learn how to successfully scale up an exhibition.

Over the last two years, the Payments Association has successfully scaled it's flagship event, PAY360 to become the UK's largest event dedicated to payments and one of the major players in Europe. Understand how this was achieved with specific emphasis on:  

  • Pivoting our commercial model to increase profitability and place the industry's need at the heart of the event
  • Dramatically increasing non-member attendees whilst balancing the value we need to demonstrate to our members
  • Leveraging our relationships, content and profile to design a unique programme of opportunity for key stakeholder

Agenda 

12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close

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Speaker

Emma Banymandhub

Emma Banymandhub

Event and Marketing Director, The Payments Association

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