Re-evaluating your association's strategy

Given the speed with which industries and professions are evolving nowadays, associations need to be adaptive. In this interactive online seminar we will look at how associations can re-evaluate their strategies and activities to better represent and support their members.

This session kicks off with a talk by Raisa McNab from the Association of Translation Companies looks at how to re-evaluate advocacy strategies, by focusing on the personal relationships that underly advocacy campaigns.

Following this, William Surman from Food Drink Europe will look best practises for rebranding and repositioning an association.

This session is open to all association professionals. Join the discussion and share your views.

For your best engagement, the event is held in an online video meeting style

Agenda

11:00	Introduction
11:05	Re-evaluating advocacy strategies, by focusing on the personal relationships that underlie advocacy campaigns Raisa McNab, Association of Translation Companies People buy from people, as the old sales slogan goes. But does that – could that – also hold true for advocacy campaigns? What kind of a role do personal relationships play in delivering effective advocacy campaigns? How can a collaborative approach add value to an association’s advocacy work? The Association of Translation Companies’ CEO Raisa McNab explores these questions through a case study focusing on public sector procurement of language services in the United Kingdom.
11:20	Rebranding and repositioning William Surman, Food Drink Europe
11:40	Re-evaluating membership strategies: How digital can add value to membership and re-energize members Airah Cadiogan, International Seed Federation Digital engagement, at its core, is all about creating and building stronger relationships with online community members and supporters. How can it help associations not only build their online communities but reach new members and add value to membership? Using the experience of the International Seed Federation (ISF) and other associations, we explore the big and small steps that associations can take to start or improve their own digital engagement strategies to re-energize their members.
12:00	Speaker Panel: Questions from the chair and delegates to the speakers

How to Book

To book on this event, register as a subscriber or member (both at no fee) and then click on the "Book now" button.

Delegate Fees

Type	Fee
AAE Association Members	No fee
AAE Association Subscribers	No fee
PCO/ AMC Subscribers	£40
Associate Members	No fee

Fees are in GBP, subject to 20% VAT and to be paid by card on booking.

Recording

A recording of the seminar is available to members only in the Resource Centre, from approximately 48 hours after the event, and subject to successful recordings.

Feedback Form

Name ^* (required)

Organisation ^* (required)

How likely would you recommend this seminar series to a colleague / relevant contact ^* (required)

How useful was this to improve your organisation / services / products? ^* (required)

Not useful

Slightly useful

Useful

Very useful

Transformational

How useful was this to improve your organisation / services / products? (1=Not, 2=Slightly, 3=Medium, 4=Very, 5=Transformational) ^* (required)

Feedback on the talk content and speakers ^* (required)

Can we use your feedback on the content and speaker as a testimonial? ^* (required)

Yes

Please help guide us as to what you need, that we can help with, and consider what you can share with your peers, below.

What issues should we address in future events? (eg. what are your greatest challenges) - Provide as much detail as you can. ^* (required)

What project success have you had that you would be willing to share with your peers?

Return to listing