Putting association strategy into action

Strategy isn’t a document – it’s a mindset. Here’s how to build it.

Many associations invest significant time and effort in creating strategic plans, only to find them sitting on the shelf. The challenge lies not just in writing the strategy, but in embedding it across the organisation and ensuring that everyone, from trustees to volunteers, understands their role in delivering it. Without this, it is easy to lose focus, stretch resources, and miss opportunities to say “no” when initiatives don’t align.

Join Ben Peachey, the Chief Executive, Chartered Institute of Ergonomics & Human Factors (CIEHF) who shares how the association approached the development of a new strategy through a “now-next-later” lens. Learn how the organization has implemented its strategy from building trustee buy-in to the development process, to capturing and analysing internal and external insights, and launching a the strategy that engages staff and volunteers alike. This practical case study walks through the full journey: from setting ambition to creating accountability.

Key topics covered include:

  • How to build an inclusive process for strategy development
  • How to be purpose-led: moving from vision and mission to purpose and ambition
  • Bringing the strategy to life with team members and trustees
  • Building an accountability framework to support delivery

Agenda 

12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close

Speaker

Ben Peachey

Ben Peachey

Chief Executive, Chartered Institute of Ergonomics & Human Factors

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