Strategy isn’t a document – it’s a mindset. Here’s how to build it.
Many associations invest significant time and effort in creating strategic plans, only to find them sitting on the shelf. The challenge lies not just in writing the strategy, but in embedding it across the organisation and ensuring that everyone, from trustees to volunteers, understands their role in delivering it. Without this, it is easy to lose focus, stretch resources, and miss opportunities to say “no” when initiatives don’t align.
Join Ben Peachey, the Chief Executive, Chartered Institute of Ergonomics & Human Factors (CIEHF) who shares how the association approached the development of a new strategy through a “now-next-later” lens. Learn how the organization has implemented its strategy from building trustee buy-in to the development process, to capturing and analysing internal and external insights, and launching a the strategy that engages staff and volunteers alike. This practical case study walks through the full journey: from setting ambition to creating accountability.
Key topics covered include:
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Chief Executive, Chartered Institute of Ergonomics & Human Factors
Ben is an experienced senior management team member with a track record in strategy development and change management. A reputation management expert specialising in sustainable development issues, and is experienced in developing and implementing successful engagement strategies for multi-stakeholder organizations.
Ben is also an experienced global leader who has led international teams with staff in multiple locations including China, India, USA, Brazil and South Africa. An ex-BBC journalist with strong editorial and public speaking skills, and a proactive and pragmatic leader with experience in building consensus in complex governance and decision-making environments. And a Harvard Business School executive education programme alumni.