Associations are built on substance: regulatory expertise, technical input, and carefully crafted policy positions. But even the most solid work risks falling flat without clear, strategic communication. Tone, timing and framing can mean the difference between being heard and being ignored. When communication and public affairs teams collaborate from the outset, messages resonate more effectively with policymakers, stakeholders and the public.
Join Jimena Gomez de la Flor, Communications and Public Affairs Director for the European Flavour Association (EFFA) as she explains how communications and policy can work hand in hand to deliver greater impact. This seminar will examine how to align messaging and policy goals, as well as tackle the internal challenge: shifting the mindset so that communications is not an afterthought, but joint responsibility across the team to become a key driver of success.
Topics covered include:
- Practical examples of successful comms-policy coordination
- The role of narrative in shaping policy impact
- How to engage colleagues across departments in joint messaging
- What works (and what doesn’t) when timing communication around policy milestones
- Tools and habits that foster better collaboration between teams
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
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