Introduction
In this online seminar you will learn the essentials of protecting the brand and reputation of your association or member organisation from Simon Barker, an intellectual property and media lawyer at Freeths, a top 50 commercial law firm.
Qualified since 2000, Simon is recognised as a Leading Individual in Chambers & Partners (2023 edition). He’s listed as a Recommended Lawyer and Leading Individual in the Legal 500 (2023 edition) for Intellectual Property.
This seminar looks at some of the common problems and the mistakes / issues that crop up with brand protection and deals with ways to avoid and manage them. It also considers the benefits of positive brand management, reputation and monetisation.
Topics covered include:
- Confusion with other similar organisations
- Infringement by opportunistic third parties
- Member abuse
- PR and Reputation management
- Realising value
During the seminar you will also have the opportunity to ask questions and share your own experiences and perspectives.
Don't miss this opportunity to learn from a true expert and gain insights for your association, in this free-to-attend online seminar.
Agenda
| 12:00 | Introduction |
| 12:05 | Presentation: Brand Protection for Associations Simon Barker, Freeths |
| 12:30 | Discussion & Questions from the chair and delegates to the speaker |
How to Book
This event is open to members and subscribers.
Non-members & non-subscribers: register for free (and then book) here.
Delegate Fees
| Type | Fee |
| AAE Association Members | No fee |
| AAE Association Subscribers | No fee |
| PCO/ AMC Subscribers | £40 |
| Associate Members | No fee |
Fees are in GBP, subject to 20% VAT and to be paid by card on booking.
Recording
A recording of the seminar is available to all members on our website in the resource centre (in the resources tab) approximately 48 hours afterwards and subject to a successful recording.
Feedback