TSA launches Everyday TEC campaign to reshape perceptions of technology in care
The Technology Enabled Care (TEC) sector is experiencing a significant shift, led by the TSA, the national advisory body, as it launches the Everyday TEC campaign aimed at reframing how technology in care is perceived. The initiative arises in response to research conducted by social policy expert Dr. Sarah Alden, which highlighted a concerning lack of awareness and understanding of TEC among the general public, families, and unpaid carers. Rather than showcasing the intricate devices and systems, the campaign seeks to illustrate the profound impact these technologies can have on individuals' daily lives.
Dr. Alden’s study, which set the foundation for this campaign, identified that communications within the TEC sector often focus on technical specifications, such as sensors and alarms, rather than articulating the tangible benefits these innovations bring. This has created a significant disconnect. Many individuals who could benefit from TEC are unaware of the support it can offer. With approximately two million people relying on TEC, enhancing public understanding is paramount for the sector’s growth and acceptance.
In response to these insights, TSA has developed a fresh narrative: “The everyday help we need to enjoy the lives we want.” This rebranding reflects a user-centred approach, supporting core messages that highlight how TEC can keep individuals in control, connected, safe, and well. To facilitate this shift, TSA has provided a suite of free creative resources, including videos, posters, and social media content aimed at illustrating the lived experiences of three individuals benefitting from TEC in their daily routines.
Alyson Scurfield, the chief executive of TSA, expressed a firm commitment to changing the narrative surrounding TEC. She stated, “We want to change the narrative around technology enabled care and show how our sector supports people to thrive, not just survive.” This intention resonates with findings from multiple studies, including one published in the Journal of Medical Internet Research, which underlined the positive outcomes that digital care coordination can yield, particularly in mental health. Enhanced digital infrastructure has been found to reduce hospitalizations and improve overall mental well-being, reinforcing the argument for a more accessible and people-oriented narrative around TEC.
The importance of integrating user feedback into TEC solutions cannot be overstated. Dr. Alden’s research lists nine key desires from potential users—ranging from awareness and independence to privacy and security—emphasising the necessity for user-friendly, personalised solutions that align with real needs. As revealed by further studies commissioned by the TEC Action Alliance, the inclusion of individuals who use care services in the development of TEC technology is crucial; it helps ensure that these solutions are practical and relevant.
Moreover, insights from studies on technology use in residential aged care highlight a different but complementary aspect of the conversation. For example, the integration of interactive touch screen activities has shown to enhance physical activity and social interaction among elderly residents. These technology-assisted activities can significantly improve mood and engagement, yet they require human facilitation to truly succeed. This underscores the message that while technology can provide great assistance, the human element remains indispensable.
In conclusion, the Everyday TEC campaign represents a crucial step towards demystifying technology-enabled care and making it more accessible and relatable to the public. By focusing on the lived experiences of individuals and the profound impact TEC can have on their autonomy and quality of life, the campaign aspires to foster a greater understanding of the sector. This shift not only enhances the acceptance of technology in care but also ultimately aims to enrich the lives of millions who rely on it daily.