Marketing Association launches new training hub for professional development
The Marketing Association in New Zealand is enhancing the professional development landscape for marketers through its newly launched Training Hub, which aims to meet the evolving needs of professionals in the field. This initiative is particularly timely, given the rapid pace of change in marketing dynamics. Industry experts lead the training sessions, which emphasise practical insights and hands-on learning experiences, allowing participants to apply their newfound knowledge effectively.
The Training Hub will feature a series of workshops throughout 2025, which can be included as part of the Marketing Association's Professional Certification programmes. The workshops will be held in various cities, including Auckland, Tauranga, Wellington, Christchurch, and Queenstown, as well as in an online format, catering to a wide range of participants.
The Marketing Association offers three professional certifications tailored to different levels of expertise within the marketing field. The Core Skills Marketer certification focuses on fundamental marketing principles. It is particularly beneficial for individuals who are new to the industry or those looking to solidify their foundational knowledge.
The Digital Marketer certification is crafted for those aiming to excel in the digital landscape, covering vital topics such as social media marketing, search engine optimisation (SEO), content marketing, and data analytics. This programme targets professionals transitioning from traditional marketing roles to digital environments.
On the other hand, the Strategic Marketer certification is aimed at experienced marketers, delving into advanced topics like strategic planning and brand management. This certification is particularly suited for those who aspire to leadership positions and are responsible for guiding their organisation's marketing strategies.
Among the new workshops being introduced are several that reflect current industry trends. The Advanced AI workshop aims to help marketers learn how to streamline workflows, personalise campaigns at scale, and leverage AI tools for various applications, including content creation and advertising. This workshop targets marketing professionals seeking to enhance their AI knowledge and strategic capabilities, especially those who have previously attended the "AI Meets Marketing" session.
The Campaign and Project Management workshop focuses on equipping marketers with essential skills for overseeing projects and campaigns effectively. This includes strategic planning, resource management, and performance evaluation, ideal for those seeking to enhance their management skills.
Another workshop titled Essentials of Briefing Effective Marketing teaches participants how to craft succinct and impactful briefs that foster productive collaboration among teams. This session is designed for marketers striving to fine-tune their briefing techniques to yield better marketing outcomes.
Moreover, the Mastering Content Creation with AI-Powered Storytelling workshop blends storytelling with AI, enabling marketers to produce engaging and scalable digital content. Business leaders and creatives interested in refining their content creation through AI integration can benefit from this offering.
For those focusing on customer relations, the Customer Experience workshop covers the fundamentals of creating impactful customer experiences and is suitable for professionals at various stages of their careers. Participants will acquire skills to design and implement customer engagement strategies effectively.
The Resilience in Marketing workshop is directed at senior professionals and leaders, equipping them with strategies to thrive in high-stress environments. This session covers effective stress management and how to turn setbacks into growth opportunities.
Finally, the Influential Writing for Comms and Business workshop is formulated for communications professionals across various sectors. It focuses on enhancing writing efficiency and strategic messaging, aimed at improving influence and stakeholder relationships.
Through these various offerings, the Marketing Association is positioning itself as a crucial resource for marketers aiming to develop their skills and adapt to the ongoing changes within the industry. Participants are encouraged to book their spots in the workshops, which promise to equip them with the necessary tools to navigate the competitive landscape of marketing.