Fleet managers gain strategic prominence at AFP 2025 conference amid rising membership and industry challenges
Growing Profile of the Fleet Manager Central to AFP’s 2025 Conference
The fourth annual conference of the Association of Fleet Professionals (AFP), held at the British Motor Museum in Gaydon, showcased an evolving landscape for fleet managers. The event gathered over 250 members, including industry stakeholders, and was sponsored by significant players like Enterprise Mobility and Ayvens.
Paul Hollick, chair of the AFP, opened the conference by announcing an impressive 28% surge in membership over the past year, bringing the total to nearly 1,800 members. Hollick emphasised the increasing significance of fleet managers, stating, “Our abilities and experiences as fleet managers have never been more important to companies.” He outlined forthcoming challenges including decarbonisation, cost containment, and the impact of emerging technologies. Such priorities reflect the accelerating demands of modern fleet management, as the role transforms from simple oversight to strategic leadership.
Across the day’s agenda, four focused panel discussions enriched the conversation. The first session, moderated by AFP board director James Pestell, addressed “Fleet Administration – It’s More Than Just Licence Checking.” This panel included insights from Andy Bland of Enterprise, Dale Eynon of DEFRA, and Keelie Fleet of Altrad, highlighting the growing complexity of fleet operations. Dale underscored the importance of a meticulous administration team which handles an extensive volume of financial transactions and compliance requirements—a vital aspect often overlooked.
In the second session, titled “Keeping Fleet Relevant – Driving Change in More Ways Than One,” Martin Evans facilitated a discussion involving representatives from various organisations. Panelists like Lindi Tembha and Emily Tunnard raised vital points about the varied needs of outsourcing fleet functions. The need for flexibility, as Lindi noted, is paramount, given that the purposes of fleet management differ significantly across organisations. Where one fleet might serve as an employee benefit, another might be integral to operational efficiency.
Transitioning to a more futuristic outlook, the third session titled “AI in Fleet – Data Driven Decisions” dealt with the urgent queries surrounding artificial intelligence in fleet management. Moderated by Lorna McAtear and featuring industry experts like Chris Endersby and Fabrizio Margaroli, panellists acknowledged that many fleet operators feel they are behind the curve. As Lorna aptly put it, “They want to know how [AI] differs from the technology they were using five years ago,” reflecting a critical need for guidance as the sector grapples with rapid technological advancements.
The final panel session focused on legislative impacts, examined pressing regulatory changes, and their implications for fleet management. Ric Baird led discussions that revealed the complexities surrounding new taxation policies and tariffs that could affect business operations, particularly concerning plug-in hybrid electric vehicles (PHEVs). Harvey Perkins highlighted an imminent rise in driver tax following recent Budget announcements, signalling a transformative period ahead for fleet operators.
In addition to discussions, the conference also celebrated achievements within the AFP Academy, recognising new fellows and outstanding students in their fleet management courses. The accolades bestowed upon Russ Boulton, Charlie Dix, Matthew Hammond, and others underscore the commitment to developing high-calibre fleet professionals equipped for the challenges ahead.
The AFP’s conference not only serves as a networking hub for fleet professionals but embodies a critical reflection of the industry’s evolution. As fleet managers adopt a more strategic role, they increasingly integrate sustainability, technological advancements, and regulatory changes into their operational frameworks.
The growing profile of the fleet manager has become essential, acting as a linchpin in navigating the complex landscape of modern fleet management. With the AFP’s proactive approach, the future of fleet leadership appears promising, challenging professionals to align their skills with evolving demands and ensure sustainable practices for the years to come.