Data Selections Executive

Alzheimers Society

Hours
35 hours per week

Length of contract
May 2026

Salary
£31,018 - £34,464 per year

About the Organisation

The Alzheimer’s Society is the UK’s leading dementia charity, and the only one to tackle all aspects of dementia by providing help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be. Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values ensure that our focus remains clear for the challenges and opportunities ahead, reminding us of what we all stand for.

About the role

As Data Selections Executive, you will play an integral role in helping us achieve this, alongside exploring new and improved ways of delivering our selections and supporter journeys, plus enhancing our processes through improvements to our systems. You will be responsible for working with teams from across the Income & Engagement directorate to ensure the successful delivery of accurate and targeted selections to contribute to positive marketing activity and stewardship, plus the design and production of multi-stage supporter journeys through the use of PeopleStage, our campaign planning and management tool.

As an expert and a critical friend to Income & Engagement colleagues and stakeholders, you will play a crucial role in deepening our awareness of Alzheimer’s Society’s supporters, particularly concerning their next best action. Through using accessible campaign results, data models, and other sources of insight, you will enable colleagues to test hypotheses and pivot campaign comms to drive satisfaction and sustainable growth across Alzheimer’s Society’s audiences.

Responsibilities

• Delivers targeted data selections for marketing activities for direct mail, telephone, email, SMS, and social media channels.
• Fosters curiosity and a deeper understanding of audiences and data structures with Income & Engagement colleagues through clear communication and reporting to enable colleagues to make fully informed decisions for targeting and testing communications.
• Contributes ideas to improve ways of working and shares knowledge and skills to increase performance across the Selections team.
• Works collaboratively with the Supporter Insight Analysts to gain insight into audiences, and the Campaign Reporting and Optimisation Manager to gain an understanding of the impact of previous communications to enable more effective and insight-driven selections.
• Works alongside our Apteco partner to highlight process improvements to continuously refine and strengthen our selection process and provide the best possible stewardship solution.
• Highlights data quality issues to the Supporter Data Team, raising issues to Income & Engagement and other colleagues where necessary, and offering solutions.
• Implements quality control processes to ensure that relevant suppressions and selection rules are followed, with responsibility for the accuracy of their data selections.
• Responsibility for uploading data to our email platform, DotDigital, and using open and click-through rates to inform future email selections.
• Collaborates with the other members of the Omnichannel Team and wider Income and Engagement stakeholders to identify opportunities to manage the flow of communications effectively, ensuring an optimal supporter experience.
• Collaborates with teams across Income & Engagement to deliver stewardship requirements and automations through the most appropriate and effective tool, exploring the use of PeopleStage and DotDigital to optimise engagement with existing supporters.
• Ensures data import and export procedures comply with Society business rules and data structures.
• Ensures data is processed in a way that is compliant with Data Protection (GDPR),
• Telephone Preference Service, Mailing Preference Service, and other legislative/best practice requirements.
• Provides ad hoc reporting to support benchmarking activities and business planning.
• Keeps up to date with supporter trends across the sector, highlighting opportunities for Alzheimer’s Society aims to gain a better understanding of its supporters. To work outside of office hours on occasion, as required.
• Collaborates with Income & Engagement and other colleagues across the organisation, at all levels, to support decision-making for data selections.
• Seeks support from the Customer Data Analysts regarding training, development opportunities, maximising the value of our data selection and analysis tool, Faststats, and for selection overflow.
• Works with the Journeys Manager to ensure the best supporter experience is achieved through using sector-wide information and Golden Questions, plus recommendations made at journey workshops.

Skills, Competencies & Experience

Skills & Knowledge:

• Relevant experience in a data or marketing role
• Qualified in a statistical or marketing discipline
• Experience with the FastStats selections package (similar)
• Experience with the PeopleStage campaign planning and management tool
• Experience of using Excel to manipulate, manage, and analyse data
• Extensive experience in using large contact management databases and database selections
• Knowledge of Data Protection regulation
• Experience of briefing and working with external suppliers
• Extensive experience in managing relationships with stakeholders
• Excellent written and presentation skills, with the ability to communicate information to a broad range of audiences
• Experience in task management and prioritisation
• Adopts an innovative approach to problem-solving
• Encourages positivity and has an optimistic approach to work. A proven self-motivator

Competencies & Personal Attributes:

• Be a team player, supporting colleagues when there are deadlines, and know when to ask for help themselves.
• Be a self-starter and incredibly motivated.
• Excellent organisational and timekeeping skills.
• Excellent attention to detail.
• Non-judgemental communication
• Commitment to and understanding of equal opportunities
• Understanding of the inclusion agenda and its relevance within a diverse society

Compensation & Benefits

• Paid dependants leave
• Paid compassionate and bereavement leave
• Paid time off work to support
• Annual leave of 27 days, increasing to 30, plus bank holidays
• Career breaks of up to 3 months
• Flexible working
• Wellbeing leave
• Values Hero and Society Legend Awards
• Group Personal Pension Plan
• Scottish Widows - with up to 8% employer contribution rate
• Life Assurance Scheme - two times your annual salary
• Health Cash Plan
• Home Allowance of £312 per year
• Discounted gym membership with Society Plus
• Mental health app and unlimited therapy
• Women in Leadership Development Programme
• Leadership development programme
• Financial support towards relevant professional qualifications enhanced family leave - 16 weeks paid for all parents
• Paid time off work for fertility treatments for both partners, paid carers leave

Working locations

• Home-based

How to apply

• Apply online
• Please also contact Alzheimer’s Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

Interviews

• Interviews for this role have been provisionally scheduled to take place on Wednesday, 15th October, and Thursday, 16th October.

Policies

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment, or health condition, or individuals who identify as Black, Asian, or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. Our Equity, Diversity, and Inclusion Strategy here, along with our internal employee forum and Employee Lived Experience network groups, helps us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

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