The Event Sponsorship Playbook

6 frameworks, checklists and strategies to maximise sponsor and exhibitor sales.

Finding it increasingly difficult to close those sponsorship deals? Getting budget objections? Or just no response at all? Is your sponsorship revenue dwindling or showing no growth?

How do you re-think your event sponsorship strategies? What’s the most effective strategy to deliver results?

Event sponsorship has entered a new era post pandemic. Budgets are down. Expectations are up. Sponsors and exhibitors are looking for measurable activations that offer them leads, engagement and measurable results. 

This practical hands-on Masterclass will teach you a series of frameworks so that you can:

  • Have clarity on what to include in your sponsor and exhibitor sales plan
  • Understand the 'must-include' elements for your Sponsorship Sales Deck
  • Create bespoke sponsorship packages that deliver what your sponsors need
  • Pay to play? Do you include speaking opportunities or not?
  • Create a successful sponsor and exhibitor marketing plan
  • Know who to target and how to reach them
  • Know when to set up a call and when to stick with email
  • Understand the difference between a commodity and consultative sell
  • Know when in the sales process to share sponsorship pricing
  • Explore multi-year sponsorship engagement
  • Understand who the real decision-maker is when it comes to signing off sponsorship deals

Give your team the tools and frameworks to create sponsorship strategies and sales tools that help make your event super-sponsorable. 

Who should attend

Events strategists, Managers, Directors, Heads of Department and Executive Heads, of Associations, Societies, Federations and all membership organisations

What's included

  • Tutoring & presentation
  • Access to the recording post event
  • Discussion forum for tutor and delegates 
  • Certificate of Attendance 

CPD Value

This masterclass is awarded 3 hours / 180 minutes of CPD time.


Sasha Frieze

Sasha Frieze

Managing Director, The Business Narrative

Find out more