8 frameworks, checklists and strategies to deliver event marketing success.
Delegate numbers not returned to pre-pandemic or dropping? Bookings at a nail-biting last minute? Worried that you’re not reaching the right people, through the right channels? However spot-on and well-produced your content might be – it’s all about getting the right people in the room. Building your Event Market Map, you have the required tools to create and deliver an exceptional marketing plan.
Ensure your marketing team are high performers with exceptional marketing success.
This practical hands-on Masterclass will teach you a series of strategies, approaches and frameworks so that you can:
Give your team the tools and frameworks to create exceptional marketing plans and strategies that ensure the right people are 'in the room' – and the surplus is made.
Events strategists, Managers, Directors, Heads of Department and Executive Heads, of Associations, Societies, Federations and all membership organisations
This masterclass is awarded 3 hours / 180 minutes of CPD time.
Managing Director, The Business Narrative, Author, The Chief Event Officer’s Playbook
Managing Director, The Business Narrative, Author, The Chief Event Officer’s Playbook
Sasha Frieze FRSA FCIM is an award-winning event strategist and consultant, who’s delivered 1,000+ events (500+ association) in 30+ years.
The author of the forthcoming book The Chief Event Officer’s Playbook – how to create transformational events, Sasha has worked for decades with clients across media owners, conference and exhibition companies, corporates, associations and non-profits. Her clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Raymond James, Incisive Media, the British Society for Immunology and the Royal College of Anaesthetists.
Sasha is a Non-Executive Director of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, is a visiting lecturer in event management at The University of Westminster, London and judges industry awards.