Social media offers associations an unmatched opportunity to connect with their members, highlight their achievements, and demonstrate their value. Yet with limited time and resources, it can be difficult to know what to post and how to make sure your messages stand out. Strong social media content can build engagement, attract new members, and strengthen your community’s sense of belonging.
In this seminar, Eddie Bingham, Digital Communication Manager at the Law Society, will show what impactful member-focused social media content looks like. Drawing on his experience tripling the Law Society’s LinkedIn reach to over 10 million people in just two years, Eddie will explain how to find the ‘hook’ within your work and create a steady stream of compelling content that increases awareness of what you do, and your overall impact. With practical examples and advice for all budgets, this seminar will leave you with a clear, repeatable approach to boosting your impact online.
Key topics include:
- How to spot the most engaging aspects of your work
- Techniques for creating a steady flow of content
- Tips for making content member-focused, not organisation-focused
- Examples of posts that build awareness and community
- How to measure success and improve over time
Agenda
12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close
Speaker
