Creating engaging audiovisual content for your social media

Learn how to use audiovisual content for engagement

In today’s digital landscape, social media and video content are becoming essential tools for associations. They shape the association’s public image, fuel member engagement, broaden outreach to new audiences and driving partnerships. Videos, in particular, offer an impactful and effective way to connect with your community, while conveying your mission and showcasing the unique personality of your organisation. They are also proven to deliver information on a more effective way, surpassing other mediums in effectiveness.

During this seminar, the European Photonics Industry Consortium (EPIC) will share their experience and strategies to engage with their social media community and members. With a global network exceeding 800 members worldwide, EPIC focuses on creating engagement and belonging through social media between their events, but they also use video content to share important messages and making complex ideas easy to understand. EPIC’s video production includes an annual branding video and several promo videos for physical meetings, which are driving their YouTube channel as well. Elisenda Lara, EPIC’s Marketing Manager is joining us to share what the association has learned about video content creation and marketing, with focus on:

  • Why EPIC creates an Annual Brand Video for an association,
  • How EPIC uses promo videos before and after meetings,
  • Why is quality content not enough to be relevant anymore,
  • How to optimize social media and video content for engagement,
  • Tips and Tricks: YouTube SEO Exists!


12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close


Elisenda Lara

Elisenda Lara

Marketing Manager, European Photonics Industry Consortium

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