Crafting a unique member value proposition

Learn how to create a winning member value proposition to boost engagement and accelerate membership growth

Creating a unique member value proposition (MVP) is crucial for associations, directly impacting engagement and membership growth. A well-defined MVP differentiates your association from competitors by clearly articulating the unique benefits and value members receive. A compelling MVP not only attracts new members by addressing their specific needs and aspirations but also retains existing ones by continually delivering value, building a loyal and engaged member base, ultimately ensuring sustained growth and relevance in their field.

In this seminar, we will explore how the International Cooperative and Mutual Insurance Federation (ICMIF), a global membership association uniting over 200 insurance companies from 60 countries, has approached and defined their unique MVP. With such a diverse membership base, ICMIF has embarked on a journey to develop a tailored approach to member engagement, refining its service proposition to provide value while aligning with the strategic priorities of its members. As ICMIF looks to expand its membership, it has articulated the unique benefits of belonging to a global association compared to other national or regional trade associations.

Join Ben Telfer, Senior Vice-President of Membership at ICMIF, as he delves into topics such as:

  • How ICMIF has shifted its focus in recent years to provide member-only value and services,
  • The development of ICMIF's MVP to become more inclusive through virtual networks, online forums, and an on-demand resource center (the ICMIF Knowledge Hub),
  • Strategies ICMIF uses to articulate the uniqueness of its membership benefits, differentiating itself from other associations or resources available to current and potential members in new target markets,
  • Leveraging the intelligence within its global membership to offer “peer consultancy” and facilitate a unique depth of knowledge sharing,
  • The membership successes and challenges ICMIF has faced in recent years and what lies ahead.


12:00 - Introduction
12:05 - Presentation
12:35 - Questions & Answers
12:55 - Close


Ben Telfer

Ben Telfer

Senior Vice-President, Membership & Events, International Cooperative and Mutual Insurance Federation

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