Marketing Officer

Pulmonary Vascular Research Institute

Hours
35 hours per week

About the Organisation

Pulmonary Vascular Disease (PVD) - a serious condition that can lead to heart damage and trigger symptoms like breathlessness, chest pain, fatigue, poor growth, fainting, and light-headedness. PVD can reduce both quality of life and length of life, but it isn’t widely recognised or well-understood. Our aim is to improve clinical care, education, and PVD research. To do this, we bring together an international network of thousands of clinicians, scientists, academics, and industry partners supported by our small team based in Bermondsey, London. Together, we deliver conferences, e-learning, and an academic journal, raise awareness of PVD, and encourage collaboration in research.

About the role

We are seeking a Marketing Officer to help grow and service the charity's profile and international membership, increase the value of our membership offer, increase our income generation, work with the team to run successful events, and deliver our e-learning programmes. You’ll help ensure our members are informed about the latest developments and learning opportunities, and they’re valued for their contributions to the PVRI. No two days are the same. One day, you might be writing content for our website and social media channels, and the next, you might be welcoming respected speakers and attendees from over 30 countries to our scientific webinar.

We are looking for someone with excellent written and verbal communication skills and attention to detail. You’ll need to create successful marketing plans and grow our membership. You will also bring excellent organisational skills and the ability to coordinate high-quality webinars.

Responsibilities

Digital Marketing:

• Developing and implementing an annual marketing plan and content calendar for our digital channels, including key PH events, and ensuring there is a strategy for growth
• Co-managing digital marketing campaigns across paid and owned channels, delivering against KPIs for income and awareness-raising
• Creating engaging content appropriate for email marketing, website, and social media channels in line with our brand guidelines
• Managing the PVRI website — including creating and updating pages (news, learning materials, events), ensuring a user-friendly experience, and optimising pages for SEO co-curating newsletters with the Head of Comms & Marketing editing images and videos to enhance digital content overseeing our Google Grants Ad account to reach potential new members defining and measuring KPIs to demonstrate reach and engagement maintaining an awareness of global news coverage of PVD developments promoting our journal, Pulmonary Circulation

E-learning - PVRI Digital Webinar series and Community Calls:

• Scheduling events using Zoom, liaising with event leaders to arrange speakers and moderators, ensuring participants are fully briefed, and have the right permissions and good support ahead of the event
• Ensuring the events run smoothly, including welcoming announcements, providing technical support, and recording the sessions
• Promoting the events, including advertising, overseeing registrations, sending reminders, and sharing recordings on our website, with external partners, and digital channels post-event
• Monitoring and evaluating all aspects of e-learning, ensuring that insights are used to drive improvements and shared among the team and organisers

Events – Congresses, Symposia & Other ad hoc Events:

• Playing a key role in marketing and supporting our face-to-face events, including drafting, scheduling, and delivering effective pre-and post-event marketing communications across all our digital channels, including the creation and management of event-specific surveys
• Planning and developing the event apps supporting the Head of Comms and Marketing to produce great event materials: scientific programmes, posters, certificates, banners, digital screen displays, name badges, and other materials
• Supporting photography and videography efforts, including developing creative briefs, preparing interview questions, and conducting on-site interviews with attendees to generate engaging content for our digital channels

General Responsibilities:

• Working collaboratively with the team to proactively maintain and update our CRM, keeping up with best practices in general marketing techniques and developments within Microsoft Dynamics Marketing
• Working flexibly as part of our small team, working across functions and departments to provide support to colleagues when needed, and feed into PVRI strategy and direction, championing PVRI’s brand and tone of voice
• Ensuring all communication practices are GDPR compliant any other duties appropriate to the grading of the post, which may from time to time be assigned to you.

Skills, Competencies & Experience

Essential Criteria:

• Excellent verbal and written communication skills in English, with the ability to write, edit, proofread, and adapt complex information for a variety of audiences and channels
• Experience of engaging followers and growing membership through social media channels, particularly LinkedIn and X
• Ability to create successful marketing plans
• Willingness and ability to safely and successfully use AI to enhance your role
• Experience in managing websites (ideally using Drupal) and monitoring traffic and user behaviour using Google Analytics
• Good working knowledge of the Microsoft 365 Office suite and CRMs for email marketing, ideally the Microsoft Dynamics 365 Marketing app
• Good graphics and video editing skills, ideally using Canva
• Excellent organisational skills, attention to detail, and the ability to manage a complex workload and competing priorities with tact and good humour
• Excellent interpersonal skills, cultural sensitivity, tact and diplomacy, and a commitment to our EDI agenda
• A willingness to work towards PVRI’s goals, with a clear focus on our vision. This will include the desire and ability to develop a basic understanding of the key issues in pulmonary vascular disease
• Willingness and ability to travel internationally, often twice a year
• Strong understanding and implementation of good data protection practice

Desirable:

• Working knowledge of Vimeo, EventsAir, Google Grants Ads, Zoom, and Survey Monkey
• Experience in delivering high-quality professional webinars
• Knowledge of delivering successful paid ads on social media

Working locations

• Hybrid model, working in the London office and remotely
• Occasional evening and weekend work. International travel, usually once or twice a year

How to apply

• Please send your CV and statement (850 words max), together with the Equalities Monitoring Form, to Katie Corris at [email protected] by 09:00 on Monday, 11th August 2025.
• If you have any questions or would like an informal chat about the role, please feel free to contact our CEO, Karen Osborn, at [email protected]

Interviews

• In-person interviews are scheduled for Monday, 18th August 2025, at our London office, so please hold this date in your diary.

Policies

PVRI celebrates diversity and is committed to equality and inclusion in our recruitment practices and ways of working. If you’re excited about our mission and can bring talent and enthusiasm to our cause, we can’t wait to hear from you!

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