5. Using AI to power an Association's news feed

12.15pm – 12.45pm GMT, 8 December 2025 ‐ 30 mins

Room: Meeting Room 2

Association Strategy

Learn how an end-to-end content service that blends journalistic expertise with AI-sourced stories, provides an association with relevant high quality news stories from around the world. 

Amplify is working with organisations including the AAE to source stories for its Spotlight news feed, providing members a highly valuable service.  The founders of Amplify, Alan Hunter and Michael Brunt, are both highly experienced with The Times and The Economist, explain how the service works and what it does for its clients, who range from associations to professional publishers, trade organisations and companies.