5. Using AI to power an Association's news feed

12.15pm – 12.40pm GMT, 8 December 2025 ‐ 25 mins

Room: Meeting Room 2

Association Strategy

Learn how an end-to-end content service that blends journalistic expertise with AI-sourced stories, provides an association with relevant high quality news stories from around the world. 

Amplify is working with organisations including the AAE to source stories for its Spotlight news feed, providing members a highly valuable service.  Damian Hutt explains how the service works and what it does for the Association of Association Executives and and a range of organisations from associations to professional publishers, trade organisations and companies.