Readymembership: How to free up your team from admin and deliver 80 events a year

10am – 10.55am BST, 17 June 2026 ‐ 55 mins

Showcase presentation

Damian Hutt, Executive Director of the Association of Association Executives, shares how AAE transformed its events operation using ReadyMembership, moving from disconnected tools and generic delegate communications to a fully automated seminar programme and a flagship World Congress where every attendee receives a genuinely personalised experience.

Damian walks through what it took to free his team from the operational overhead of running approximately 80 events a year, how AAE built from basic automation to 36 distinct delegate personalisations, and what the architecture of your event platform makes possible when it's truly integrated with your membership data.

• Who AAE is, the scale and variety of the events programme, and what the team's time used to go on before the platform started doing it for them
• The automation mechanics behind the seminar programme, the personalisation engine behind the World Congress, and how AAE moved from three audience segments to 36
• What the journey looks like over time, the NPS improvement, and what associations at any scale can take from AAE's experience

Followed by Questions & Answers.

Speakers

Damian Hutt FIEM

Executive Director, Association of Association Executives

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Damian Hutt FIEM

Executive Director, Association of Association Executives

I’m responsible for the strategy and operational management of the Association of Association Executives, with all members of the team reporting to me. With the advice of members, Advisory Panel members, and the team, I decide what new products and services to offer, and how they should be fulfilled.

I have over 35 years experience in conferences and events, with 21 specifically supporting associations with their events, publishing, member engagement, and association management. I have headed up the AAE since its beginnings in 2006.

I would love to hear about what you feel we ought to be doing to support you as association executives, and how we can improve our current offering. If you have something to contribute, please get in touch with me.
 

: https://www.associationexecutives.org/
: damianhutt
: @DamianHutt