11. Digital Transformation: From Complexity to Clarity

11.25am – 11.50am CEST, 30 June 2025 ‐ 25 mins

Room: X8-9

Talk

It's critical to have an orderly and planned adoption of your core technology and member interface. Without it your association may fail and your reputation destroyed. 

This case study highlights the practical steps a membership organisation took to address digital, data and process challenges that many others face. It provides real examples of how IStructE achieved long-term success.

You will be walked through the journey IStructE undertook, from recognising the need for change to achieving tangible outcomes. The focus will be on the practical lessons learned at each stage, showing what worked, what didn’t, and what others can take away.

• Why IStructE started this programme and what it set out to achieve
• The internal challenges they needed to overcome, including legacy systems and inefficient processes
• The role of external expertise in guiding their approach and securing the right suppliers
• How they gathered and documented business and data requirements
• What happened during implementation, including successes and challenges
• Reflections two years on – the benefits realised, lessons learned, and where the real value was delivered

Speakers

Ben Sturt

Managing Director, Chrysalis Digital

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Ben Sturt

Managing Director, Chrysalis Digital

Ben has worked closely with Membership organisations for over 20 years, spanning many sub-verticals within this field, leading and supporting on digital transformations for many membership organisations.

With this wealth of experience he launched Chrysalis Digital in 2015, drawing upon the deep understanding and unique challenges within membership organisations.  Ben creates and leads digital strategy transformations enabling membership organisations to achieve successful digital outcomes.

: https://chrysalisdigital.co.uk/
: bensturt