15. How AI Reimagined Delegate, Speaker & Sponsor Value Is Transforming From One-Off Events to Year-Round Engagement (& Revenue)

11.55am – 12.20pm CEST, 30 June 2025 ‐ 25 mins

Room: X1-3

Talk

This fast-paced case study explores how a leading international event transformed stakeholder engagement using AI-powered tools to elevate the speaker journey, personalise the delegate experience, and make sponsor ROI truly measurable. Learn how this CX-driven approach shifted the model from transactional to transformational — even after only a partial rollout.

Key takeaways:

• Speaker Engagement Reinvented: Personal brand-building and content curation elevated speaker participation pre-, during, and post-event
• Smarter Delegate Journeys: A capability assessment and AI-curated agenda created truly a personalised agenda, valued experiences and practical value
• Sponsor Value Demonstrated: Integrated sponsor content and tailored connections boosted relevance and pipeline impact
• From Event to Ecosystem: AI-enabled benchmarking and content reuse kept stakeholders engaged well beyond the event itself

Speakers

David Hicks

Global Experience Thought Leader; XM Coach Co-Founder & Chairman, XM Coach | TribeCX | TMD

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David Hicks

Global Experience Thought Leader; XM Coach Co-Founder & Chairman, XM Coach | TribeCX | TMD

With over 40 years of experience as a senior Customer Experience (CX) executive, David helps leaders transform their business performance through customer-centric change. He coaches, equips, and empowers Fortune 1000 executives and their teams to design and deliver exceptional experiences that align with their brand promise and drive measurable results. He also advises governments, major Not-For-Profit organisations, and start-ups on CX strategy, culture, and execution.

: https://xmcoach.com
: davidhicksxmcoach