23. Strategic Growth for Impact: Expanding Educational & Professional Development in Associations

2.15pm – 5.30pm CEST, 30 June 2025 ‐ 3 hours 15 mins

Room: X8-9

Deepdive Session

In an increasingly competitive and resource-constrained environment, associations must deliver educational and professional development programs that are not just popular but purposeful. Strategic alignment, clear value to members, and smart implementation are crucial for long-term impact and sustainable growth. Growing the take-up of these offerings requires both insight into member needs and clarity of communication.

Whether you’re refining an existing portfolio or planning new initiatives, this session will explore how to grow with intention and deliver meaningful, mission-aligned outcomes.

SESSION SPONSOR

This session is led by Rebecca Hadid, who has over a decade of experience leading global education and professional development initiatives in the nonprofit and scientific sectors. She specializes in designing inclusive, mission-driven programs, building international partnerships, and supporting sustainable growth through the targeted strengthening of initiatives to optimize impact and visibility.

Key issues we will be considering:

• The importance of developing a clear, mission-aligned strategy for your education and professional development portfolios
• Using brainstorming and planning tools to define your core offerings, identify your target audiences, and ensure alignment with your association’s mission
• Regular assessment and adjustment as necessary to ensure continued relevance and alignment with emerging member needs
• Designing initiatives that meet real expectations and deliver value, avoiding misalignment and missed opportunities
• Identifying your core audiences and addressing barriers to participation to deliver inclusive and targeted programs
• Clearly and consistently communicating the value of your programs, leveraging events, partnerships, and community networks as platforms to amplify reach, spark interest, and drive engagement
• Establishing clear success metrics and tracking methods to define and measure the real-world impact of your programs
• Exploring how new funding models and strategic partnerships can drive your program’s growth, sustainability, and impact

Speakers

Rebecca Hadid PhD

Director of Grants and Programs, IBRO, International Brain Research Organization

Find out more

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Rebecca Hadid PhD

Director of Grants and Programs, IBRO, International Brain Research Organization

Rebecca Hadid has over a decade of experience leading global education and professional development initiatives in the nonprofit and scientific sectors. She specializes in designing inclusive, mission-driven programs, building international partnerships, and supporting sustainable growth through the targeted strengthening of initiatives to optimize impact and visibility.