Speakers
Membership Strategy
In today’s competitive environment, Associations can no longer afford to take a piecemeal approach to membership. To truly create IMPACT, associations must rethink how they communicate, collaborate, and deliver value. This session will unpack the essential ingredients for achieving meaningful growth, retention, and engagement.
We will examine:
Drawing on insights from our recent membership survey into the direction of travel for associations, we’ll highlight trends, opportunities, and practical steps to ensure your organisation is ready to thrive in 2026 and beyond. Participants will leave with actionable strategies & an action plan to create a culture of impact that resonates across their membership journey.
Lisa has been building powerful networks and communities for over 25 years, ensuring the groups she works with thrive and grow. After a flourishing career working for a variety of associations, membership bodies and not for profit organisations, Lisa launched her own agency, Dovetail Creative Ltd, in 2021 and now supports a variety of organisations with all aspects of community, member and customer forum engagement, events, marketing strategy, and consultancy.
Lisa is a frequent speaker and moderator at industry events and is on the board for RISE and Trade Association Forum. In addition, Lisa is involved in several mentoring programmes enabling her to pass on skills and knowledge to help others grow. Lisa has a passion for ESG initiatives and is co-producer of the Media Tech Sustainability Summit and Corporate Star Awards.