Speakers
Simon Shelley
Talk
We've seen only a few genuinely valuable AI tools for events, and the event organisers are pleased to be including this case study on one of the most powerful available today: Natter.
During this presentation you will learn how Natter puts thousands of people into simultaneous conversations about a particular topic or theme, and then summarises the trends of every discussion in seconds.
How it is being used to understand what delegates - members or the sector are thinking, feeling, and doing about an area or issue
How human interaction and authentic conversation innately leads to solutions and consensus
How AI can then synthesise those findings instantly, as a seamless way to give everyone a voice across diverse memberships, at events, and beyond.
Two case studies will be used to demonstrate this:
The conversation on 'AI and Associations', where 70+ association leaders globally talk about how it is altering the trajectory of associations
Setting the strategic path of an association through a conversation amongst their membership to prioritise issues in their industry
Simon has been working with associations for over 15 years, supporting them to tell their stories through video. He was the founder and leader of the multi-award winning Programme Partnerships at BBC Studios, developing a unique team creating extraordinary content and campaigns for organisations across the world.
He currently holds a senior executive role at Hi Impact, a fast-growing media company with a global reach. Hi Impact are creators of the COP29 Daily Show, broadcast on over 50 TV networks and FAST channels worldwide, working in partnership with LinkedIn News and YouTube to make the climate conversation accessible and relatable. Hi Impact works with a range of partners to bring the most compelling stories to screen, stream and broadcast them to wider audiences; doing so in a style demanded by modern, discerning viewers.
