Speakers
Showcase presentation
Sasha Frieze, one of the most accomplished event producers and author of The Chief Event Officer's Playbook, will provide you a critical pointers on selecting a technology and vendor that suits association conferences and events.
Sasha Frieze FRSA FCIM is an award-winning event strategist and consultant, who’s delivered 1,000+ events in 30+ years, and is the author of The Chief Event Officer’s Playbook – how to create transformational events.
Sasha has worked for decades with clients across associations, media owners, conference and exhibition companies, corporates, and non-profits, including: the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, the British Society for Immunology, and the Royal College of Anaesthetists.
Sasha is a Fellow of the Chartered Institute of Marketing and the Royal Society of Arts, a Trustee of the British Society for Haematology subsidiary enterprises company, and a visiting lecturer in event management at The University of Westminster.
Transforming events to align with organisational objectives - award-winning event strategy consultancy The Business Narrative crafts razor-sharp event strategies for associations and other