Speakers
Deepdive Session
If you’re planning to procure any digital technology (or expect to in the next 6–12 months), this session is a chance to learn how leading consultancies approach requirements gathering behind the scenes — and how you can apply the same methods in your organisation.
We’ll share the practical steps that make the difference between a smooth procurement and an expensive reset: aligning on digital vision and principles, running effective discovery across teams, processes, systems and data, and translating what you learn into clear, prioritised requirements suppliers can respond to. The session includes worked examples and short exercises, including process mapping and customer journey mapping, so you can see what “good” looks like, what to avoid, and how to move quickly without missing what matters.
You’ll leave with a repeatable checklist, a set of outputs you can use straight away, and the confidence to brief the market in a way that reduces risk, improves supplier responses, and supports better decisions.
Ben has worked closely with Membership organisations for over 20 years, spanning many sub-verticals within this field, leading and supporting on digital transformations for many membership organisations.
With this wealth of experience he launched Chrysalis Digital in 2015, drawing upon the deep understanding and unique challenges within membership organisations. Ben creates and leads digital strategy transformations enabling membership organisations to achieve successful digital outcomes.