9.55am – 10.50am CEST, 30 June 2025 ‐ 55 mins
Room: X8-9
Keynote Panel
Global Event and Association Specialist, International Gas Union
Managing Director, The Business Narrative, Author, The Chief Event Officer’s Playbook
Managing Director, The Business Narrative, Author, The Chief Event Officer’s Playbook
Sasha Frieze FRSA FCIM is an award-winning event strategist and consultant, who’s delivered 1,000+ events in 30+ years, and is the author of The Chief Event Officer’s Playbook – how to create transformational events,
Sasha has worked for decades with clients across associations, media owners, conference and exhibition companies, corporates, and non-profits including: the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, the British Society for Immunology and the Royal College of Anaesthetists.
Sasha is a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, a NED of the British Society for Haematology and a visiting lecturer in event management at The University of Westminster.
Deputy Executive Director, International Bar Association
Tim Hughes has been Deputy Executive Director of the International Bar Association for over two decades, working to build its revenue and its international legal programmes and objectives. Prior to this he held senior management positions in several multinational FTSE 100 companies, and acted as an adviser in post-war Croatia. He is also a speaker on themes of culture and heritage.
Executive Director, CPL Events & Consultancy
Linda is passionate about associations and is particularly active in the professional associations in her own field. She is also a consultant to a variety of associations. In 2008 she was considered one of Portugal’s five most influential people in the conference & events industry and received the education award from IAHMP.
Respected internationally as a speaker Linda has lectured in countries such as Italy, Spain, Russia, Egypt, Cape Verde, United Kingdom, Dubai, Spain and The Netherlands. In 2009 she received the medal of honour for positive entrepreneurship in Portugal for her commitment to promoting culture and heritage and for CSR initiatives.