Speakers
Talk
Learn how two global associations collaborated to deliver four editions of an online training programme reaching clinicians in 135 countries, entirely free to participants. Whether you’re planning your first virtual course or refining a mature series, this session offers practical insights into scaling access, managing complexity, and sustaining long-term impact through virtual delivery.
ISUOG and the Fetal Medicine Foundation’s Ultrasound Essentials is an annual virtual education programme for healthcare professionals in low-resource settings. Now preparing for its fifth edition in 2026, the programme has evolved from expert-led content to a model informed by participant feedback and performance data.
This case study explores how strategic planning, thoughtful use of technology, and close collaboration with a production partner contributed to its continued reach and quality. We'll look at how the technical, educational and logistical elements come together to deliver meaningful learning at scale, without compromising accessibility or engagement.
We’ll look at
How to align educational programmes with mission objectives and financial sustainability
What’s required to maintain relevance and consistency in an annual global virtual course
Technical and logistical considerations for delivering high-quality content at scale
How to balance stakeholder expectations, audience needs, and available resources
The role of participant feedback and analytics in evolving programme design and delivery
Martin is the founder of BeThere Global, a production company specialising in live, virtual and hybrid events for associations, non-profits and membership organisations worldwide. With a 45-year career in event management and communications, he has helped transform how organisations deliver content and engage audiences through digital platforms.
Martin brings deep practical experience in delivering complex online programmes at scale, with a focus on accessibility, production quality and strategic alignment. His clients include leading global associations across science, medicine and professional education.