11. Building Your Capacity for Successful Digital Projects

2.35pm – 5.30pm GMT, 8 December 2025 ‐ 2 hours 55 mins

Room: Albert 3

Association Strategy

Each year, most association digital projects succeed with in most of their aims, but a significant number fail completely with huge financial losses on tech spend and reduced revenue, and a larger number don't achieve more than mediocre success.

Success in digital projects depends on more than the choice of a good supplier. This session will examine the factors that make the difference between failure or moderate achievement and success.

You will be provided practical guidance specifically for membership organisations on preparing for successful change in digital projects.

We will examine:

• Project ownership and essential roles
• Ensuring project engagement and alignment
• Planning resourcing and managing capacity
• How to involve teams across the organisation, not just the project group
• Common pitfalls to avoid when preparing for a new digital platform

Speakers

Ben Sturt

Managing Director, Chrysalis Digital

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Ben Sturt

Managing Director, Chrysalis Digital

Ben has worked closely with Membership organisations for over 20 years, spanning many sub-verticals within this field, leading and supporting on digital transformations for many membership organisations.

With this wealth of experience he launched Chrysalis Digital in 2015, drawing upon the deep understanding and unique challenges within membership organisations.  Ben creates and leads digital strategy transformations enabling membership organisations to achieve successful digital outcomes.

: https://chrysalisdigital.co.uk/
: bensturt