Speakers
Talk
Association leaders are under increasing pressure to modernize engagement strategies without growing headcount or budget. This session reveals how the Turnaround Management Association (TMA) successfully reimagined its video approach—turning what was once a slow, costly process into a scalable member engagement engine that delivers real results.
Attendees will gain a firsthand look at how TMA’s lean team enhanced loyalty, elevated member voices, and attracted new sponsors by embracing a modern, flexible video strategy.
This case study dives into the strategic decisions and operational shifts that helped TMA transition from traditional video production to a decentralized, rapid-response content model. Attendees will learn how these changes unlocked higher engagement, faster content delivery, and measurable ROI—all while reducing costs and increasing member participation.
The presentation connects TMA’s experience to a broader industry shift, showing how associations of all sizes can adopt scalable video practices to drive relevance and growth in a digital-first era.
Why traditional video models no longer serve today’s engagement needs
How TMA scaled video creation without adding staff or hiring agencies
The role of member-driven content in building loyalty and community
Key outcomes: Increased engagement, faster execution, and new sponsorship revenue
Practical steps any association can take to modernize their video strategy
