Speakers
Michael Brunt
Membership Strategy
Three years on from the first launch of ChatGPT, this session will examine the state of the art in AI in 2025, drawing on the latest research and industry experience. Reflecting real world feedback and questions from associations on trust and authenticity, it will outline the opportunities and challenges of using AI as part of your content workflow.
With a pragmatic focus on how to mitigate risks, and a mixture of presentation and discussion, the session will explore the role of AI in content strategy, and how the combination of human judgement and artificial intelligence can increase productivity, save costs and deliver more relevant content to your members.
Co-founder of HBM Advisory, a strategic consultancy that helps organisations unlock the full potential of their content businesses.
He works with publishers, both traditional news and information businesses and their challengers, to align products and content to the needs of their users; he advises on how to optimise customer journeys and build successful monetisation options; and share his experience on how to transform businesses to take full advantage of the digital revolution.
His experience at some of the world’s leading digital news publishers allows him to make sure clients have all aspects of their business focused on the right goals.
Michael Brunt is also a NED and advisor for SaaS start-ups.
He was formerly General Manager of Times Newspapers Ltd, with responsibility for the financial performance of The Times and The Sunday Times and for setting and implementing brand strategies for long-term cross-platform growth.
Prior to managing The Times and Sunday Times, Michael was Publisher and Chief Operating Officer of The Economist.
