Speakers
Conference & Events Strategy
We live in an age of deepfakes and misinformation. Live events are where real people have authentic conversations. Where the trust is. And for associations, events are where members convene and your bigger purpose is delivered.
Events have the power to inspire world leaders, change government policy and redefine the conversation in sectors from architecture to zoology.
The Event Transformation Blueprint is at the heart of Sasha’s new book The Chief Event Officer’s Playbook. Understand the framework that will take your events from outstanding logistics to delivering genuine purpose – for participants, across your organisations and your sector.
This interactive session led by Sasha Frieze – author and award-winning events producer, and producer of over 500 association conferences - will examine the essential strategies, models, and approaches to create events where insight meets influence. Events that become the go-to gatherings for your members and the wider sector. Expect a responsive format, shaped by who’s in the room and what matters to them.
Sasha Frieze FRSA FCIM is an award-winning event strategist and consultant, who’s delivered 1,000+ events in 30+ years, and is the author of The Chief Event Officer’s Playbook – how to create transformational events,
Sasha has worked for decades with clients across associations, media owners, conference and exhibition companies, corporates, and non-profits including: the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, the British Society for Immunology and the Royal College of Anaesthetists.
Sasha is a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, a Trustee of the British Society for Haematology subsidiary enterprises company and a visiting lecturer in event management at The University of Westminster.