Events today are about delivering memorable, valuable experiences to all stakeholders. Whether you're looking to attract higher-quality delegates, deepen sponsor partnerships, or turn speakers into brand advocates, this session offers the mindset shift and methods needed to evolve your model with confidence.

As expectations shift, sponsor budgets tighten, and delegate seniority declines, associations are under increasing pressure to prove the value of in-person events. This highly interactive session—led by global customer experience (CX) expert David Hicks—presents a bold, practical approach to redesigning flagship conferences and congresses through the lens of stakeholder experience.

SESSION SPONSOR

This interactive deep-dive session led by David Hicks, addresses how you increase and develop your speaker's, sponsor's, exhibitor's and delegate's engagement in your flagship events.

David has been working in customer relationships and journeys for decades, with some of the world's leading companies. His work on congresses in this area of stake-holder engagement is ground-breaking, and your access to this is a game-changer. He will reveal his case study of this approach on a major congress, and delegates will contribute to this and how it can be applied to their own flagship conference or event portfolio.

This expert-led deep-dive session is highly interactive and contributive:

Introduction to the key issues from the Session Leader
Review of delegates' situation (from the session survey completed by attendees)
Structured discussion of the issues highlighted by delegates, with multiple threads
Break
Experience sharing by delegates either to the room or at round tables
Break-out into sub-topic issues
Review and wrap-up

The format may be adjusted to address the needs identified in the session surveys that are completed by delegates a 6-8 weeks before the event.

25. Growing Event Stakeholder Engagement & Revenue Through Experience-Led Thinking

Speakers

David Hicks