Speakers
Ben Sturt
Deepdive Session
This practical session will guide you to lead your membership organisations to move forward with AI confidently and responsibly.
AI is already influencing how members expect to engage and how teams operate, yet many membership organisations remain unsure where to start or how to take action without increasing risk. This session focuses on helping leaders take the right first steps, avoiding rushed adoption while ensuring progress doesn’t stall.
Led by Lisa Collins and Ben Sturt, two experienced membership industry consultants, the session cuts through the hype to focus on what AI readiness really means in a membership context. Participants will assess where their organisation is today, explore realistic use cases across the member journey, and understand the people, process, and governance considerations needed to support safe and effective adoption.
The session also introduces the Membership AI Hub, a new resource designed to support membership organisations beyond the session itself. The Hub brings together practical education, trusted resources, and an impartial, “TripAdvisor-style” view of AI providers, helping organisations navigate the AI landscape with clarity and confidence.
Attendees will leave with clear priorities, practical next steps, and access to ongoing guidance to support informed decision-making and meaningful progress.
Ben has worked closely with Membership organisations for over 20 years, spanning many sub-verticals within this field, leading and supporting on digital transformations for many membership organisations.
With this wealth of experience he launched Chrysalis Digital in 2015, drawing upon the deep understanding and unique challenges within membership organisations. Ben creates and leads digital strategy transformations enabling membership organisations to achieve successful digital outcomes.
Lisa has been building powerful networks and communities for over 25 years, ensuring the groups she works with thrive and grow. After a flourishing career working for a variety of associations, membership bodies and not for profit organisations, Lisa launched her own agency, Dovetail Creative Ltd, in 2021 and now supports a variety of organisations with all aspects of community, member and customer forum engagement, events, marketing strategy, and consultancy.
Lisa is a frequent speaker and moderator at industry events and is on the board for RISE and Trade Association Forum. In addition, Lisa is involved in several mentoring programmes enabling her to pass on skills and knowledge to help others grow. Lisa has a passion for ESG initiatives and is co-producer of the Media Tech Sustainability Summit and Corporate Star Awards.