Plenary
Artificial intelligence is no longer a distant frontier — it's a force actively reshaping how we work, learn, create, and connect. For those of us who lead associations and communities, this shift raises a deeper question: what does it mean to build human connection in an age of intelligent machines?
Rui Maranhão, a deep-thinker and director of Meta, one of only a few driving forces in communities for both personal and business/professional use, will explore the evolving relationship between human and machine intelligence, and what it means for the communities we serve.
He'll consider how AI is changing the way people gather, collaborate, and belong — and how association leaders can harness these tools to strengthen, rather than dilute, the human bonds at the heart of their work. From new opportunities for engagement and inclusion to pressing questions about trust, ethics, and authenticity, the goal isn't to predict the future, but to prepare for it — thoughtfully, critically, and together.