14. Keynote: Launch of "The Chief Event Officer's Playbook"

9am – 9.25am GMT, 9 December 2025 ‐ 25 mins

Room: Grace Room

Conference & Events Strategy

Sasha Frieze, and award-winning producer of conferences and events, draws on her decades of experience across a wide range of events - association, media-owned, commercial and corporate. She has created the essential guide for CEOs, Event Directors and all events specialists in associations, societies, federations and other membership organisations involved in delivering successful events.

Attend this session for the opportunity to win one of 20 of the books.