Speakers
Deepdive Session
Your flagship conference isn’t just a date in the diary - it’s your association’s loudest, richest value-delivery channel. How strategically designed is it to deliver value and outcomes for your association?
In this interactive session we’ll explore the complexities of larger (2k+ attendee events) and how they adopt strategies that up-level outcomes.
We’ll explore strategies that ensure your large events are being maximised to their full advantage, to:
Expect sharp prompts and peer sharing anchored by ideas from Sasha’s book on purpose-led event strategy.
And we’ll ask the biggest questions – how does your flagship event align with your association’s objectives?
These issues and more are explained in the Session Leader's recent book: 'The Chief Event Officer’s Playbook – How to create transformational events' which will be included for all delegates who complete their session input.
Sasha Frieze FRSA FCIM is an award-winning event strategist and consultant, who’s delivered 1,000+ events in 30+ years, and is the author of The Chief Event Officer’s Playbook – how to create transformational events,
Sasha has worked for decades with clients across associations, media owners, conference and exhibition companies, corporates, and non-profits including: the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, the British Society for Immunology and the Royal College of Anaesthetists.
Sasha is a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, a Trustee of the British Society for Haematology subsidiary enterprises company and a visiting lecturer in event management at The University of Westminster.