12. Leveraging your Large Events to Deliver Value across your Association

2.45pm – 5.30pm WEST, 8 June 2026 ‐ 2 hours 45 mins

Room: Auditorium, Level 0

Deepdive Session

Your flagship conference isn’t just a date in the diary - it’s your association’s loudest, richest value-delivery channel.  How strategically designed is it to deliver value and outcomes for your association?

In this interactive session we’ll explore the complexities of large events and how they adopt strategies that up-level outcomes.

We’ll explore strategies that ensure your large events are being maximised to their full advantage, to:

Expect sharp prompts and peer sharing with expereinces from the session leader's extensive experience. We’ll ask the biggest questions – how does your flagship event align with your association’s objectives?